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作者(中文):
亞杜
作者(外文):
Salgado Méndez, Bayardo José
論文名稱(中文):
移動虛擬網路公司商業模式之經濟、法律、及市場面之可行性分析 -- 以宏都拉斯電信市場為例
論文名稱(外文):
Economic, Legal and Market Feasibility Analysis of Mobile Virtual Network Operator Business Model in the Telecommunications Market of Honduras.
指導教授(中文):
林哲群
指導教授(外文):
Lin, Che-Chun
口試委員(中文):
楊屯山
蔡錦堂
口試委員(外文):
Yang, Jerry T.
Tsay, Jing-Tang
學位類別:
碩士
校院名稱:
國立清華大學
系所名稱:
國際專業管理碩士班
學號:
103077435
出版年(民國):
105
畢業學年度:
104
語文別:
英文
論文頁數:
55
中文關鍵詞:
Conditions
、
Honduras
、
Telecommunications
、
Mobile Virtual Network Operators
、
Tourism
、
Mobile Network Operator
外文關鍵詞:
Conditions
、
Honduras
、
Telecommunications
、
Mobile Virtual Network Operators
、
Tourism
、
Mobile Network Operator
相關次數:
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點閱:57
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The purpose of this thesis is to analyze and provide the conditions for the implementation in Honduran telecommunication market of the Mobile Virtual Network Operators (MVNOs). It evaluates strategies, identifies market segments in tourism, as well as regulatory laws that might affect the creation of an MVNO; limited to not enact how it should be the establishment of the business model and focusing more on the feasibility and potential companies that can perform deployment.
The research is based on secondary data research of South America, Asia and Europe cases. It also includes a descriptive methodology to provide an analysis of the Honduran situation, identifying whether the current telecommunication market has possibilities to move to this new phase and what kind of issues, this business model could face in its implementation in Honduras.
A detailed explanation of the different definitions for the Mobile Virtual Network Operator, classification, successful business strategies, relationship and differences with the Mobile Network Operator is also provided.
The purpose of this thesis is to analyze and provide the conditions for the implementation in Honduran telecommunication market of the Mobile Virtual Network Operators (MVNOs). It evaluates strategies, identifies market segments in tourism, as well as regulatory laws that might affect the creation of an MVNO; limited to not enact how it should be the establishment of the business model and focusing more on the feasibility and potential companies that can perform deployment.
The research is based on secondary data research of South America, Asia and Europe cases. It also includes a descriptive methodology to provide an analysis of the Honduran situation, identifying whether the current telecommunication market has possibilities to move to this new phase and what kind of issues, this business model could face in its implementation in Honduras.
A detailed explanation of the different definitions for the Mobile Virtual Network Operator, classification, successful business strategies, relationship and differences with the Mobile Network Operator is also provided.
CHAPTER I: INTRODUCTION 1
1.1 RESEARCH MOTIVATION AND IMPORTANCE 1
1.2 THE AIMS OF THE STUDY 1
1.3 MVNO INTRODUCTION 2
1.4 TELECOMMUNICATION BACKGROUND IN HONDURAS 3
CHAPTER II: CONCEPTS AND LITERATURE REVIEW ABOUT THE MOBILE VIRTUAL NETWORK OPERATOR BUSINESS MODEL 5
2.1 MOBILE VIRTUAL NETWORK OPERATOR AND MOBILE NETWORK OPERATOR 5
2.1.1 MOBILE VIRTUAL NETWORK OPERATOR AND MOBILE NETWORK OPERATOR DEFINITIONS 5
2.1.2 MOBILE VIRTUAL NETWORK OPERATOR AND MOBILE NETWORK OPERATOR DIFFERENCES IN BUSINESS MODELS 6
2.1.3 THE MOBILE VIRTUAL NETWORK ENABLER 7
2.1.4 RELATION AND COMMERCIAL STRATEGIC ALLIANCES BETWEEN MVNO AND MNO 7
2.2 TYPE OF MOBILE VIRTUAL NETWORK OPERATOR BUSINESS MODELS 10
2.2.1 MOBILE VIRTUAL NETWORK OPERATOR CLASSIFICATION ACCORDING TO LEVELS OF INTEGRATION 10
2.2.2 MOBILE VIRTUAL NETWORK OPERATOR BUSINESS MODELS CLASSIFICATION. 11
2.3 MOBILE VIRTUAL NETWORK OPERATOR BUSINESS DEVELOPMENT 13
2.3.1 MARKET STRATEGIES 14
2.3.2 KEY FACTORS FOR A SUCCESSFUL MVNO 15
2.4 ADVANTAGES AND DISADVANTAGES OF THE MVNO BUSINESS MODEL 17
CHAPTER III: RESEARCH METHODOLOGY 19
3.1 OVERVIEW 19
3.2 RESEARCH METHODS 19
3.2.1 LITERATURE SURVEY 20
3.2.2 QUESTIONNAIRE SURVEY 20
CHAPTER IV: ANALYSIS OF LEGAL, ECONOMY, TELECOMMUNICATIONS, AND TOURISM SECTORS IN HONDURAS FOR MVNO IMPLEMENTATION. 22
4.1 HONDURAS LEGAL REGULATIONS OF TELECOMMUNICATION SECTOR 22
4.1.1 NATIONAL COMMISSION OF TELECOMMUNICATIONS – CONATEL HONDURAS 22
4.1.2 FRAMEWORK LAW IN THE TELECOMMUNICATIONS SECTOR 23
4.2 HONDURAS MAIN MACROECONOMIC VARIABLES 27
4.3 TELECOMMUNICATIONS MARKET IN HONDURAS 28
4.3.1 MOBILE PHONE SERVICES IN HONDURAS 29
4.4 TOURISM SECTOR IN HONDURAS 33
CHAPTER V: FEASIBLE MVNO BUSINESS MODEL TO IMPLEMENT IN HONDURAS 36
5.1 BUSINESS NEED IN HONDURAS 36
5.2 SUITABLE BUSINESS STRATEGIES FOR MVNO IN HONDURAS 36
5.2.1 MARKET NICHE FOR MVNO IMPLEMENTATION IN HONDURAS 37
5.2.2 MOBILE VIRTUAL OPERATOR NETWORK TO IMPLEMENT ACCORDING TO INTEGRATION LEVEL AND BUSINESS MODEL 39
5.2.3 THE MNO – MVNO PARTNERSHIP FOR BUSINESS MODEL IMPLEMENTATION IN HONDURAS 43
5.3 DOUBTS ABOUT THE VIABILITY OF THE MVNO BUSINESS MODELS IN HONDURAS 44
CHAPTER VI: CONCLUSIONS 46
5.4 RESEARCH FINDINGS 46
5.5 IMPLICATIONS FOR PRACTICE 46
5.6 RESEARCH LIMITATIONS 47
5.7 FUTURE RESEARCH 47
REFERENCES 48
APPENDIX 50
7.1 ANNEX A 50
7.2 ANNEX B 51
7.3 ANNEX C 53
AHCIET. (2013). Operadores Móviles Virtuales en América Latina [Mobile Virtual Network Operators in Latin America]. Asociación Iberoamericana de Centros de Investigación y Empresas de Telecomunicaciones, 8-14.
BCH [Central Bank Of Honduras]. (2015). Producto Interno Bruto Trimestral [Quarterly Gross Domestic Product]. Tegucigalpa, Honduras.
COMARCH SA. (2010). MVNO Business – Creating a Win-Win Model . Retrieved from MVNODynamics: http://www.mvnodynamics.com/wp-content/uploads/2011/05/MVNO-Business-Creating-a-Win-Win-Model.pdf
CONATEL [National Comission of Telecommunications]. (2015). Informe de Portabilidad numérica [Number Portability Report]. Retrieved from Portabilidad: http://www.conatel.gob.hn/?page_id=735
CONATEL [National Commission of Telecommunications]. (2005, March 12). Resolución NR003/05 [Resolution NR003/05]. Tegucigalpa, Honduras.
CONATEL [National Commission of Telecommunications]. (2014). Sobre Nosotros [About Us]. Retrieved from CONATEL: http://www.conatel.gob.hn/?page_id=7
CONATEL [National Commission of Telecommunications]. (2015). Estudio de Recargas Electrónicas en Telefonía Móvil [Study of prepaid e-recharge on Mobile Phone]. Tegucigalpa.
CONATEL [National Commission of Telecommunications]. (2016). Desempeño del Sector Telecomunicaciones en Honduras, Informe Trimestral [Telecommunications Sector Performance in Honduras, Quarterly Report]. Comayagüela.
ENAG- National printing company. (n.d.). Acerca [About us]. Retrieved from La Gaceta - Diario Oficial de la República de Honduras: http://www.lagaceta.hn/index.php?option=com_content&view=category&layout=blog&id=10&Itemid=134
Essays, UK. (2013, November). The Phenomenon Of Mobile Virtual Network Operators Marketing Essay. Retrieved from UKessays: https://www.ukessays.com/essays/marketing/the-phenomenon-of-mobile-virtual-network-operators-marketing-essay.php
Grand View Research. (2015). Mobile Virtual Network Operator (MVNO) Market Analysis And Segment Forecasts To 2020. Grand View Research.
Honduras legislature. (1997). Ley Marco del Sector de Telecomunicaciones [Framework Law on the Telecommunications Sector]. Tegucigalpa, Francisco Morazan, Honduras.
IHT [Honduran Institute of Tourism]. (2015). Boletín de Estadísticas de Turismo 2010 - 2014 [Tourism Statistics Bulletin 2010 - 2014]. Tegucigalpa.
INE [National Institute of Statistics]. (2015). Boletín de estadísticas turísticas de Honduras [Bulletin tourism statistics Honduras]. Tegucigalpa.
INE [National Institute of Statistics]. (2015). Género 2015 [Gender 2015]. Retrieved from Instituto Nacional de Estadísticas: http://www.ine.gob.hn/index.php/component/content/article?id=92
INE [National Institute of Statistics]. (2015). Mercado Laboral 2015 [Labour Market 2015]. Retrieved from Instituto Nacional de Estadísticas: http://www.ine.gob.hn/index.php/component/content/article?id=95
INE [National Institute of Statistics]. (2016). Comportamiento de la telefonía nacional 2011-2015 [Performance of the national telephone service 2011-2015]. Tegucigalpa.
International Telecommunication Union. (2011). Regulatory Treatment of Mobile VNOs. Retrieved from International Telecommunication Union: http://www.itu.int/osg/spu/ni/3G/resources/MVNO/
INTUR. (2015). Quienes somos [About Us]. Retrieved from INTUR Web site: http://www.intur.hn/
Lehikoinen, J., Pont, P., & Sent, Y. (2014, June). Virtually mobile: What drives. McKinsey & Company.
NEC Corporation. (2015, February 9). What Makes for a Successful MVNO Business Model? Retrieved from NEC Web Site: http://www.nec.com/en/global/ad/insite/article/mvno01.html
Secretary of State in the Office of Government and Justice. (2002). Reglamento General de la Ley Marco del Sector de Telecomunicaciones [General Regulations of the Framework Law on the Telecommunications Sector]. Tegucigalpa, Francisco Morazán, Honduras.
Shin, D. H. (2008). Overlay networks in the West and the East: a techno-economic analysis of mobile virtual network operators. Telecommun Syst, 158.
Shin, D.-H. (2010). MVNO services: Policy implications for promoting MVNO diffusion. Telecommunications Policy, 617.
Shin, D.-H., & Bartolacci, M. (2007). A study of MVNO diffusion and market structure in the EU, US, Hong Kong, and Singapore. Telematics and Informatics, 87.
Slepoy, A. (2012). Desarrollo de Operadores Móviles Virtuales (MVNOs) en Argentina [Development of Mobile Virtual Network Operators (MVNOs) in Argentina]. 19-24.
Solís Soto, F. (2012). Operadores Móviles Virtuales en Costa Rica [Mobile Virtual Network Operators in Costa Rica]. 24-58.
TIGO. (2016). Conocenos [Know us]. Retrieved from TIGO Web Site: http://www.tigo.com.hn/conocenos
World Economic Forum (WEF). (2015). The Travel & Tourism Competitiveness Report 2015. Geneva.
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