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The memory industry used to be Taiwan's trillion industry, but after 20 years of evolution (1995-2015), there is no Taiwanese manufacturers during mainstream manufacturers, currently only NAND memory controller IC still has a place. But face the rise of the Chinese mainland market and then full support the development of the local IC design house. The company of Taiwan NAND controller IC design house will go from here? This paper is mainly to Taiwan memory industry to do some review and outlook, and thinks the strategy and future of Taiwan NAND controller IC design industry.
In this study, the department of innovation strategy is based on scholar’s six innovation strategies - Ability, Position, Simple Rule, Integration, Open and Framing, these six key innovative thinking, the internal strength and external work used in practice, think the core
competence of Taiwan NAND controller IC design house、Michael
Porter's five forces industry structure and industrial core values starting, use of vertical and horizontal integration advantages, turn benefits and more openness and teaching division of framing strategy, vision and goals can make continue to create a new blue ocean for Taiwan NAND controller IC design industry, to pursue the best interests of national, social, industrial, management echelon, shareholders and employees. |