|
Part-Time MBA programs which are 2-4 years master's degree program in business administration had already developed in the past decade in Taiwan, providing the part-time students for advanced studies. The students typically have at least three years of working experiences. Many business schools’ education goals are to lead students with the proactive thinking and cultivate management leadership.
In recent years, the fastest growing area in higher education system undoubtedly is business school. Demands of Part-Time MBA Programs increase during the economic downturn since the programs provide students attend classes while working. Now, many schools have invested resources and expanded the program to meet the students’ needs. Therefore, business schools in Taiwan are so competitive nowadays.
In such a competitive environment, how to develop a more distinctive Part-Time MBA program is a real challemge. This research is based on the White Space Strategy to discuss the value of part-time MBA programs and to identify key resources and key procedures. With questionnaire survey and interview method, this study analyzes the survey results and interviews people including alumni, students, teachers, directors of Part-Time MBA and EMBA programs and people who did not apply for admmision. The results of this study show that the value of part-time MBA program is the brand reputation and the influence on society of the school. In addition, the curriculum, teachers, students, and the alumni are the key resources. Learning and personal network platform are critical process.
In this study, setting a high requirements for addimission and selecting the student who has passion for learning and personality traits of leadership and service are the crux to provide the key resource to promote a good learning platform. Therefore, the students with multi-cultural backgrounds can help them to learn more from each other and get more learning achievement.
Finally, through AACSB international certification, the education goals of Part-Time MBA programs must relate to the accreditation mechanism. The learning achievement with entrepreneurship should be regularly reviewed and the course content need to be adjusted.
The rising demand for personal network platforms has become the key factor influencing applicants’ choice of programs and competitions between schools.
|