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The medical equipment in Taiwan is only accounted for 1% of the global output., and majorly of that is low-end products. Such high potential and growing space of this industry have been drawing the attention of related enterprises to conduct comprehensive investment plans to the medical equipment market. In order to reduce the costs while enhancing its efficiency of care issues, the development trends now are re-locating its focus from hospital to where the patients resides. Increasing number shows that most advanced contruies now allocate their health caring system to home monitoring through remote technologies, and the related medical equipment hence is developing toward this trend; more and more innovative applications are presenting by US and Europe industries. Generally, the trends are focusing on "miniaturize", "portability ", "wireless ", "custom", and "humane"; "tailor-made" a set of disease or health management plan is an action to reduce unnecessary medical expenses as well The present study adopts E company as an example to explore the technological innovation, competitive strategies, and business models in those start-up medical equipment companies in Taiwan. This thesis uses related analysis tools such as medical equipment industry market analysis, future development and competitive trends, the future strategic planning and layout for illustration, and points out the future development in this industry. |