近年來，相較於傳統的舉債募資型態，一種新的募資方式漸漸在市場上流行開來，那就是「群眾募資」。在台灣方面，FlyingV這個群眾募資平台更是快速得在網路當中竄紅，雖然成立時間離現在很短，但靠著優異的平台設計讓許多提案者紛紛在平台上展示自己的方案。研究資料乃收集FlyingV平台上的資訊，而方案中可統計出成功或者失敗，由此結果我們可以進一步利用羅吉斯迴歸模型分析變數間的關係，再依據此研究結果探討影響募資方案的因素為何，且給定不同情況下我們將從募資方案中得到哪些資訊，最後，說明進行研究時所遇到的限制，以及群眾募資平台在募資過程中，提案者與贊助者可能分別會遇到那些問題，並在台灣目前的群眾募資類型限制下，建議未來群眾募資將可往何種方向發展。

In recent years, compared to the traditional patterns of debt-raising ,a new way of fund-raising gradually became popular in the market, that is ,"Crowdfunding". In Taiwan, the platform of crowdfunding, FlyingV, quickly become popular in the Internet. Although the establish time of FlyingV is very short from now, relying on their excellent platform, many proposers demonstrated their own proposals on it. Our research data was collected from the platform of crowdfunding, FlyingV , and the data can be classified into successful and failed proposals. Furthermore, we can use logistic regression to analyze the relationship of the variables from this result. Based on the results of this study, we can probe what are the factors to affect the fund-raising proposals. And given the different circumstances, we will get some information from the fund-raising proposals. Finally, we will illustrate the limitations we encountered when we do this study and what are the problems between proposers and backers during the process of fund-raising. We will suggest the future direction and development of crowdfunding under the current restrictions of Taiwan.

摘要 i
Abstract ii
目錄 iii
圖目錄 iv
表目錄 v
第1章、緒論 1
1.1研究動機與目的 1
1.2文獻回顧 3
第2章、介紹 4
2.1群眾募資 4
2.1.1定義 4
2.1.2類型 5
2.2群眾募資平台 8
2.3群眾募資提案流程 11
第3章、研究方法 12
3.1 羅吉斯迴歸方法 12
3.1.1羅吉斯迴歸模型 12
第4章、研究資料 16
4.1研究資料 16
4.2變數說明 17
第5章、實證結果 22
5.1敘述形態 22
5.2 實證結果分析 24
5.3 區間金額探討 27
5.4產品回饋時間與募資專案類別之關係 29
5.5提案成功數目之探討 33
第6章、結論 35
參考文獻 37

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