隨著全球化競爭時代的來臨，消費性電子產品製造商面臨產品生命週期短、激烈的競爭以及上市時間的壓力。為了要發展具備競爭力的產品，需考慮使用者需求進而設計出符合使用者需求與期待的產品。然而在眾多的產品設計因子當中，產品型態美感為關鍵的影響因素，使用者與產品互動時會優先由產品的視覺與型態獲取第一印象，型態美感同時引導著使用者對於產品功能以及新穎性的判斷，進而影響他們對於產品的評價滿意度與使用者經驗。面對上市時間的壓力，系統化的探討並萃取產品與型態的使用者經驗，進而釐清影響使用者經驗以及偏好因子間的關係，能提供產品設計者決策資訊以提升產品設計的品質。本研究針對萃取產品與型態的使用者經驗需求，發展使用者經驗資料驅動架構，研究架構包含(1)瞭解問題、(2)界定利基、(3)架構影響關係、(4)客觀敘述感受、(5)主觀衡量感受、(6)權衡與決策來獲取使用者對於產品的使用經驗與設計需求，以協助後續產品設計概念發想，同時掌握目標市場族群，推出符合使用者需求與期待的產品設計。本研究藉由與某一電子專業製造服務廠商(Electronic Manufacturing Services, EMS)合作進行實證研究，分別針對筆記型電腦產品與穿戴式裝置產品進行產品與型態設計實證探討，同時藉由專家意見與公司實際概念採用來驗證本架構的實際可行性與實務價値。

In the era of global competition, consumer electronics firms are facing severe market competition and time-to-market pressure. For developing a competitive product, product form aesthetics is critical feature for capturing customer attention and create positive emotional reaction to enhance customer satisfaction. Understanding user preferences over product visual aesthetics and the factors affect user experience (UX) is crucial for designers to enhance product design to fulfill the springing customer expectation. This study aims to propose a data-driven framework to capture user’s information and explain important relationships between product factors. The proposed framework consists of six stages: (1) understand and define the problem, (2) identify the niche for decision quality improvement, (3) structure the objective hierarchy to generate the alternatives, and clarify the influence relationships among uncertain events, (4) sense and describe expected outcomes, (5) overall judgments and value assessments, (6) tradeoff among the attributes and reach the decision. Two empirical studies for notebook design and wearable device have been done in Taiwan, in which the subjects with different background were recruited and selected to experience the product performance for comparison. The results may assist designers to develop product strategies based on the characteristics of consumers and product concepts related to the UX. Furthermore, it provides information to launch the products to the right customers for increasing market shares. This study has shown the practical feasibility of the proposed framework.

Table of Contents i
Tables iii
Figures v
Chapter 1 Introduction 1
1.1 Background 1
1.2 Motivation 3
1.3 Research aims 4
1.4 Organization of thesis 5
Chapter 2 Literature Review 7
2.1 User Experience (UX) 7
2.2 Product aesthetics 14
2.3 Data mining in design 19
Chapter 3 Data-Driven Framework for Capturing User Experience of Product Design 22
3.1 Understand and define the problem 23
3.2 Identify the niche for decision quality improvement 24
3.3 Structure the objective hierarchy and influence relation 25
3.4 Sense and describe expected outcomes 26
3.5 Overall judgments and value assessments 27
3.6 Tradeoff and decision 29
Chapter 4 Empirical Study for Notebook Computer Form Design 31
4.1 Understand and problem definition 31
4.2 Identify the niche for decision quality improvement 33
4.3 Structure the objective hierarchy and influence relation 35
4.4 Sense and describe expected outcomes 37
4.5 Overall judgments and value assessments 44
4.6 Tradeoff and decision 52
4.7 Discussion 57
Chapter 5 Empirical Study for Wearable Device Design 59
5.1 Understand and problem definition 59
5.2 Identify the niche for decision quality improvement 61
5.3 Structure the objective hierarchy and Influence relation 64
5.4 Sense and describe expected outcomes 70
5.5 Overall judgments and value assessments 75
5.6 Tradeoff and decision 87
5.7 Discussion 89
Chapter 6 Conclusion 91
References 94

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