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Electronic Commerce is an emerging industry that is based and benefited from IT industry exploration and Internet popularization. Since the concept of Electronic Commerce brought by IBM in 1996, the Electronic Business concept was brought in ensuing year which was realized by exchanging product detailed messages, online purchasing, and granting the payment all through webpages visited by end consumers.
Despite the American based e-Commerce companies, such as Amazon and eBay, are leading either in scale or efficiency worldwide, Alibaba has been developing and expanding with astonishing subscription base and selling record in China for recent years. Its finance plan and market expansion are expected to be record-high in the world.
Different business relationships, such as Business to Business, Business to Consumer, Customer to Consumer, were categorized and actively operated. Virtual stores on Internet are linked with physical stores to bring seamlessly purchase experience. Product delivery and payment systems are integrated to fulfill electronically commercial activities. Selling price drops because interim tiers disappear. Products were sold and shipped to any place that Internet can reach.
As we know, Taiwan e-commerce industry started earlier than China, but the development and progress are less aggressive and efficient comparing to China. By reviewing and analyzing Alibaba, we hope to bring some observation and suggestion to Taiwan companies, not only to seize the biggest sole market – China, but also to take great opportunities in the e-Commerce big wave.
Key words: e-Commerce, 3rd party payment, Alibaba |