The following thesis provides a broad overview of the factors and unique national characteristics that had influenced B2C e-commerce diffusion in Honduras. Many of them are crucial for the continuous growth and development of B2C e-commerce in the country. This study address the role of each of this factors, the actual situation of them in the country and how the consumption patterns by individuals are changed due to this factors. An analysis was provided using some economic indicators that were suggested to have an effect on online purchasing by using the time series analysis and a correlation analysis. The findings suggested that online purchases have a significance relationship with factors such as exchange rate, remittances, monthly economic index, gasoline prices and consumer price index.

Abstract i
Acknowledgment ii
List of Tables iv
List of Figures v
Chapter 1. INTRODUCTION 1
1.1. Background 1
1.2. Research Question 3
1.3. Contribution 4
1.4. Limitations 5

Chapter 2.OVERVIEW OF HONDURAS ENVIRONMENT FOR E-COMMERCE DEVELOPMENT 6
2.1. National Environment 6
2.1.1. Population and Demographics 6
2.1.2. Economy 7
2.1.3. Income Distribution and Unemployment 8
2.1.4. Gasoline and Good Prices 10
2.1.5. Monetary, Exchange Rate and Financial
Policy 11
2.1.6. Human Resources 13
2.1.7. Infrastructure 14
2.1.8. Individual Consumer E-Readiness 18
2.2. Changes in Consumption patterns during
the crisis in Honduras 21

Chapter 3. METHODOLOGY 23
3.1. Research Design 23
3.2. Data Availability 23
3.3. Data Analysis 28
3.3.1. Correlation Analysis 30
3.3.2. Time Series Analysis 31
Chapter 4. Results and Conclusions 43
4.1. Results 43

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