本研究以學生在職公司個案研究以及策略管理方面之文獻，提出因應市場變化之商業模式的發展與佈局、資源，以構成企業之競爭優勢。本研究首先確認商業模式之多元化之於當今環境與全球化現象，而商業模式之創新能力則是一種環境搜尋與產業覺知的主觀開發與瞭解過程。確認機會存在後，企業必須設定其策略與藍圖，建立其內部價值鏈、外部產業鏈與相關組織層級之策略。

Referring to the literature of strategy management，my thesis is aimed to a case study research where I address how to Innovate and manage the business model for the sake of the development of enterprise competence。My thesis finds that the business model can be vary and multiple in today globalize environment。Such capability in building of the business model is accumulated during the lifecycle of inside out and outside in research and insight。 Enterprise manager should always develop the corps vision and the strategy at the first place。Base on the corps level strategy，the internal value chain are then build, as well as the associated business unit level strategy。Then it have to the next stage , the external industrial value chain expand。

第一章 前 言 1
第一節 問題分析 1
第二節 論文結構 5
第二章 公司背景 8
第一節 惠普科技 8
第二節 顧問服務 11
第三章 Inside out & Outside in 13
第一節 服務創新的策略發展 13
第二節 企業能耐 15
第三節 產業/外部分析 26
第四章 分析IT 標準服務 與 客製化服務 的利弊 33
第一節 IT 標準服務 33
第二節 客製化服務 35
第五章 結論與建議 37

中文部份：
周海濤、李永賢、張蘅 譯，2009，Robert K. Yin著，個案研究設計與方法，台北市，五南圖書出版股份有限公司。

方志民、鍾憲瑞，2006，策略管理，新北市，前程文化事業有限公司。

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