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According to Merrill Lynch Global Wealth Management latest release of 2011, "Asia-Pacific Wealth Report" shows that in 2010 the Asia-Pacific region "rich person" increased by 9.7% to 330 million,
the first time beyond Europe, to make the area become the world's second largest HNWI market after North America. The so-called wealthy individuals, is at least $ 1 million available to invest in its people, may be invested wealth excluding primary housing, collectibles, consumables and consumer durables. Report notes that in 2011 the number of Asia-Pacific HNWIs increased by 1.6 percent, twice the global growth, making the region the number increased to 337 million HNWIs, for the first time beyond North America. Among them, the Chinese mainland region reached 56.2 million HNWIs. In Asia Pacific, Taiwan's economic strength is obvious, Citibank Taiwan's financial markets in the Asia Pacific region is the focus of the layout, it is a pioneer in advancing the Greater China region, coupled with high savings rate in recent years, people all the way under the revised deposit rates, wealth value-added and anti-inflationary pressures have made dramatic increase in the demand for wealth management market.
After the financial tsunami , spreads were shrinking between bank deposits and loans rate, business investment will decline. In order to increase revenue, Banks must adapt to market demand and customer demand-oriented, have established a professional wealth management department .I am working at Branch wealth management department for many years in Citibank , and be a witness to the growth and success in Citibank Taiwan, related information will be integrated into Citibank research report.
Therefore, this study was to investigate the development of Taiwan's wealth management business strategy and the successful experience of Citibank in Taiwan , recommended to the future of Taiwan's financial markets.
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