本研究旨在DJ與相關領域的相互影響及探討台灣DJ市場與其專業性和未來發展。在理論上，本研究藉由制度興業角度來探討台灣DJ現況發展和未來策略，了解台灣DJ領域的定位以及發展受阻之原因，並提出台灣DJ市場發展的契機與策略。在方法上，採用次級資料分析與訪談，蒐集國內外次級資料以及台灣專業DJ的看法，來DJ市場的現況和發展。研究以制度興業的角度來看，發現台灣DJ音樂產業發展受阻主要原因為音樂發展的侷限和組織零散，導致台灣DJ沒有力量做更多的音樂創作，並擴大音樂廣度。但因隨科技進步，DJ領域進入門檻降低和國外熱潮的影響，有意進入DJ領域的人越來越多；若要改變現況，就必須組織台灣各大DJ，與相關單位建立關係獲得正當性並接觸到資源。許多資料顯示，DJ的外部市場也因國外音樂影響，漸漸朝向對於DJ有利的方向發展，在未來台灣DJ必須設法把握DJ音樂市場發展的契機，善加利用各種資源及管道，才能夠改變目前台灣DJ市場的窘境。

The purpose of this study is that DJ related fields of Taiwan how to interact and influence with others in this DJ area; this study will also clarify DJ fields’ professional and future development. In theory, this study by the institutional entrepreneurship perspective to explore the development of Taiwan DJ status and future strategies, understand the positioning of Taiwan DJ fields and arrested development, and put forward the development of Taiwan DJ market opportunity and strategy. In the method, this thesis will use secondary data analysis and interview, collect secondary data domestic and abroad for the view of Taiwan professional DJ, present situation and development of DJ field. Research on system of industrial point of view, found Taiwan DJ music industry development were obstructed due to that the main reason of the music development were limited and scattered in the atmosphere, leading that Taiwan DJs have no strength to do more music creation, music and expand the breadth. On the other hand, with the progress of science and technology, reduces the influence of DJ entry threshold and foreign boom, more people would like to enter the field of DJ; if we want to change the present situation, we must organize Taiwanese famous DJs, to establish a relationship with the relevant units to gain legitimacy and access to resources. Many data shows that DJ external markets were influenced by exotic music, gradually toward the development of DJ direction in the future. In the future, Taiwan DJ must try to grasp the development DJ music market opportunity, make match using of all resources and ways; therefore, we can change the condition of Taiwan DJ filed into a better one.

圖表目錄…………………………………………………………………………II
第一章 緒論..……………………………………..………………………………....1
第一節 研究背景………………………………………………………………...1
第二節 研究動機……………………………………………………………..….2
第二章 文獻回顧………………………………………………………………..….3
第一節 制度興業……………………………………………………………...…3
第三章 研究方法………………………………………………………………..….9
第一節 次級資料收集…………………………………………………………...9
第二節 訪談法………………………………………………………………….10
第四章 研究分析與討論…………………………………………………………13
第一節 DJ與夜店的關係發展描述……………………………………………13
第二節 現今DJ與夜店的關係討論…………………………………………...17
第三節 DJ器材變化與科技發展的關係描述…………………………………20
第四節 科技進步對DJ的影響討論…………………………………………...26
第五章 台灣DJ市場……………………………………………………………...32
第一節 台灣與國外市場比較………………………………………………….32
第二節 台灣DJ發展的契機…………………………………………………...36
第六章 結論與建議……………………………………………………………….40
第一節 台灣DJ的專業性……………………………………………………...40
第二節 制度興業角度看台灣DJ產業發展…………………………………...44
參考文獻……………………………….……………………………………………46
附錄……………………………………………………………………………….…50

1. Aldrich, H. E., & Fiol, C. M. 1994. Fools Rush In? The Institutional Context of Industry Creation. Academy of Management Journal, 19(4): 645-670.
2. Beckert, J. 1999 ‘Agency, entrepreneurs, and institutional change: The role of strategic choice and institutionalized practices in organizations. Organization Studies 20: 777-799.
3. Berger, P. L. & Luckmann, T. (1966), The Social Construction of Reality: A Treatise in the Sociology of Knowledge, New York：Doubleday.
4. Clemens, E. S., & Cook, J. M. 1999. Politics and Institutionalism: Explaining Durability and Change. Annual Review of Sociology, 25: 441-466.
5. Dejean, F., Gond, J. P., & Leca, B. (2004), “Measuring the unmeasured: An institutional entrepreneur strategy in an emerging industry”, Human Relations, Vol. 57(6), pp. 741-764.
6. Fligstein, N. (1997), “Social skill and institutional theory”, American Behavioral Scientist, Vol.40 (4), pp.397-405.
7. Fligstein, N. & Mara-Drita, J. (1996), “How to Make a Market: Reflection on the Attempt to Create a Single Market in the European Union”, American Journal of Sociology, Vol. 102, pp.1-33.
8. Garud, R., Jain, S., & Kumaraswamy, A. (2002), “Institutional entrepreneurship in the sponsorship of common technological standards: The case of the Sun Microsystems and Java”, Academy of Management Journal, Vol. 45(1), pp.196-214.
9. Greenwood, R., & Suddaby, R. (2006), “Institutional entrepreneurship in Mature Fields: The Big Five Accounting Firms”, Academy of Management Journal, Vol. 49(1), pp. 27-48.
10. Greenwood, R., Hinings, C. R., & Suddaby, R. (2002), “Theorizing change: The role of professional associations in the transformation of institutionalized fields”, Academy of Management Journal, Vol. 45(1): 58-80.
11. Hardy, C., & Maguire, S. (2008), “Institutional Entrepreneurship”,in Greenwood, R., Oliver, C., Suddaby, R., & Sahlin-Andersson, K. (eds.), The Sage Handbook of Organizational institutionalism, London: Sage Publications, pp.198-217.
12. Hensmans, M. (2003), “Social movement organizations: A metaphor for strategic actors in institutional fields”, Organization Studies, Vol. 24(3), pp. 355-381.
13. Leblebici, H., Salancik, G. R., Copay, A., & King, T. (1991), “Institutional change and the transformation of interorganizational fields: An organizational history of the U.S. Radio broadcasting industry”, Administrative Science Quarterly, Vol. 36, pp.333-363.
14. Maguire, S., & Hardy, C. (2009), “Discourse and deinstitutionalization: The decline of DDT”, Academy of Management Journal, Vol. 52(1), pp.148-178.
15. Maguire, S., Hardy, C. and Lawrence, T. (2004), “ Institutional entrepreneurship in emerging field： HIV/AIDS treatment advocacy in Canada” , Academy of Management Journal, Vol. 47(5), pp.657-679.
16. Meyer, J. W. & Rowan, B. (1977), “Institutionalized organizations: Formal structure as myth and ceremony”, American Journal of Sociology, Vol.83, pp.340-363.
17. Rao, H. (1998), “Caveat emptor: The construction of nonprofit consumer watchdog organizations”, American Journal of Sociology, Vol.103, pp.912-961.
18. Rao, H., Monin, P. & Durand, R. (2003), “Institutional change in Toque Ville: Nouvelle Cuisine as an identity movement in French gastronomy”, American Journal of Sociology, Vol.108, pp.795-843.
19. Sherer, P. D., & Lee, K. (2002), “Institutional change in large law firms: A resource dependency and institutional perspective”, Academy of Management Journal, Vol. 45(1), pp.102-119.
20. Suchman, M. C. (1995), “Managing legitimacy: Strategic and institutional approaches”, Academy of Management Review, Vol.20(3), pp.571-610.
21. Tolbert, P. S. & Zucker, L. G. (1996), “The institutionalization of institutional theory”, in Clegg S. R., Hardy, C., & Nord, W. R. (eds.), Handbook of Organization Studies, London: Sage Publications, pp.175-190.

網路資料
1. Disc Jockey 101：About Nightclubs
http://www.discjockey101.com/aboutnightclubs.html
2. MBA智庫百科：英特爾投資公司http://wiki.mbalib.com/zh-tw/%E8%8B%B1%E7%89%B9%E5%B0%94%E6%8A%95%E8%B5%84%E5%85%AC%E5%8F%B8
3. Questex Media, Nightclub & Bar（Kevin Tam, 2012, Jan. 19）：How to Hire a Strong Resident DJ http://www.nightclub.com/nightclub-management/djs-and-entertainment/how-hire-a-strong-resident-dj
4. Rolling Stone
http://www.rollingstone.com/
5. Spykee Fat VS. StreetVoice專訪（2009, Mar.）
http://tw.streetvoice.com/svactvs/all_edm/SV-20090331LS/DJ.html
6. DJ，為情緒說故事的人《30》雜誌2012年5月號 第093期http://www.30.com.tw/article_content_20036.html
7. FYI SOUTH Magazine（2004, Nov.）刮出一片天：DJ文化在南台灣http://www.taiwanfun.com/south/chianan/articles/0411/0411DJ-TW.htm
8. Digital DJ Tips（2010, Mar.）：5 Reasons Why Digital DJing Beats Vinyl http://www.digitaldjtips.com/2010/03/five-reasons-why-digital-djing-beats-vinyl/
9. Digital DJ Tips（2010, Nov.）：A Different Viewpoint: 5 Reasons Why Vinyl DJing Beats Digital http://www.digitaldjtips.com/2010/11/why-vinyl-djing-beats-digital/
10. 文化部：文化創意產業發展法（2010, Feb.）
http://www.moc.gov.tw/law.do?method=find&id=247
11. 台灣Club與DJ的勞資關係變遷- 以LUXY為例（2007, Nov.）http://www.wretch.cc/blog/ARCHEON/21830945
12. 談談音響技術的發展對音樂形式的進化所產生的巨大影響（2003, Dec.）http://www.soomal.com/doc/20100000174.htm
13. 中華百科：DJ音樂
http://wikiyou.tw/dj%E9%9F%B3%E6%A8%82/
14. 投資台灣入口網：漢平電子工業股份有限公司http://investtaiwan.nat.gov.tw/matter/show_chn.jsp?ID=614&MID=5
15. 財團法人台灣文創發展基金會（2013, May.）：另類流行音樂育成中心？換個角度看Live House http://cci.culture.tw/cci/cci/market_detail.php?sn=8306
16. 太陽網（2010, Dec.）：我行由我新加坡 Zouk out Party
http://www.suntravel.com.tw/news/30911
17. 交通大學校友會：商業電影籌辦計劃（2006, Dec.）科技老闆進軍媒體內容產業http://blog.alumni.nctu.edu.tw/plate/group/web/papermsg.jsp?UI=skyer&GI=2203&PI=5463
18. 聯合新聞網：DJ生命中不可承受之輕，如何當個數位DJ？http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=88927