高科技產業競爭激烈，其致勝的關鍵在於妥善運用人才並鼓勵創新。員工主動向公司提出建設性的想法不僅可以提高產品品質，也可以協助組織避免發生損失，提升競爭力。本研究從建言的概念切入，探討可能影響員工對組織提出建言的因素，即高科技產業如何透過內部行銷，提升員工與組織間的工作鑲嵌程度，進而影響員工提出建言，期望藉此研究了解人力資源管理措施對於員工與公司情感依附的關係，以及在員工展現建言行為上的影響。
本研究採問卷調查法，以新竹科學工業園區設有人資部門的公司內的正式員工為研究對象，須在目前公司擔任正職員工超過6個月，採便利抽樣的方式，每間企業發放數量則依據該企業規模，發放 10-20 份，共發出400份回收321份，有效問卷共284 份，有效回收率為71%。經由相關分析與迴歸分析後發現：(1) 內部行銷對建言行為具顯著正向影響。(2) 工作鑲嵌對建言行為具顯著正向影響。(3) 內部行銷對工作鑲嵌具顯著正向影響。(4) 工作鑲嵌會中介內部行銷對建言行為的影響。

The High-Tech industry is highly competitive and the key to its success lies in the proper use of talent and encouragement of innovation. The initiative of employees to propose constructive ideas to the company can not only improve product quality, but also help organizations avoid losses and increase their competitiveness. The purpose of this study is to discuss the effect of the organizations' Internal Marketing on employees' Voice Behavior and Job Embeddedness. It is hoped that this study will understand the relationship between human resource management measures and employees' emotional attachment to the company, as well as the influence of employees on Voice Behavior.
This research mainly studies High-Tech employees at the Hsinchu Science Park for over 6 months and the company be provided with human resource department were selected as research sample, by the way of convenience sampling.Total of 400 questionnaires are distributed, 321 questionnaires were returned, and 284 questionnaires of them were valid.The response rate was 71%. The results indicate that：(1) Internal marketing has a significant positive effect on Voice Behavior. (2) Job Embeddedness have a significant positive effect on Voice Behavior. (3) Internal marketing has a significant positive effect on Job Embeddedness. (4) The Job Embeddedness has mediating effect on the relationship between Internal marketing and Voice Behavior.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第四節 名詞釋義 7
第二章 文獻探討 8
第一節 建言行為 8
第二節 內部行銷 15
第三節 工作鑲嵌 26
第四節 內部行銷、建言行為與工作鑲嵌之關係 32
第三章 研究方法 35
第一節 研究架構 35
第二節 研究對象 36
第三節 研究工具 39
第四節 資料處理 58
第四章 研究結果與討論 59
第一節 描述性統計 59
第二節 相關分析 61
第三節 迴歸分析 64
第五章 結論與建議 78
第一節 結論 78
第二節 建議 81
參考文獻 84
附錄 92
附錄一、原始量表 92
附錄二、量表授權 94
附錄三、量表回譯人員 95
附錄四、問卷翻譯彙整 98
附錄五、專家名單 102
附錄六、專家意見彙整表 103
附錄七、正式問卷 114

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