本研究探討消費性電子產業，特別是半導體記憶體在現代的應用和發展，面對快速變動的市場環境，企業必須採取動態的成長策略，包括階層擴張和發展網絡關係，以提升競爭力和持續成長。階層擴張強調內部資源的有效運用，逐步擴大組織結構，而網絡關係則透過與其他企業的合作，提升自身競爭力。
採用質性方法研究個案，以P公司為研究對象，分析其在面對市場變化的成長策略。P公司成立於1985年，最初從事Dram記憶體貿易商，擴展到製造及品牌經營，並於2000年導入快閃記憶體產品線，擴充產品項目和技術層面，以可攜式電子儲存商品USB Drive的發展最為爆發，P公司通過二個方面實現企業成長：
1. 階層擴張： P公司從貿易擴張到製造、品牌經營，並進一步增加快閃記憶體產品線，利用亞洲的製造優勢，提高產品競爭力。
2. 網絡關係： P公司與電腦大廠和顯示卡大廠建立長期合作關係，運用雙品牌策略成功進軍亞太市場，提升市場佔有率。
本研究發現在動態變化的市場環境中，企業需要靈活運用內、外部資源，通過階層擴張和網絡關係策略，提升競爭力和實現持續成長，這顯示出動態調整和資源整合的重要性。這項研究豐富了對企業策略管理的理解，也為企業在面對快速變化的記憶體市場提供了有價值的參考。

This study explores the consumer electronics industry, with a specific focus on semiconductor memory applications and development in modern technology. In the rapidly changing market environment, companies must adopt dynamic growth strategies to enhance competitiveness and keep growth. Two key growth strategies are discussed in this study: generic expansion and network. Generic expansion focuses on efficient use of internal resources for organizational growth. Network involves collaboration with other companies to enhance competitiveness.
We do qualitative research based a case study of company P to analyze its growth strategies in response to market changes. Company P, founded in 1985, initially engaged in Dram memory trading, and expanded to manufacturing and brand management. In 2000, they extended to flash memory products, further diversifying product portfolio and technical capabilities. The development of USB drives marked a significant success for the company. Our findings reveal the following aspects of company P’s growth:
1. Generic expansion: Company P transitioned from Dram memory trading to manufacturing and brand management, further expanding into the Nand Flash product line. By leveraging manufacturing advantages in Asia, company P enhanced product competitiveness.
2. Network: Company P established long-term partnerships with major computer and graphics card manufacturers, successfully entering the Asia-Pacific market using dual-brand strategy and increasing market share.
In conclusion, in dynamic market environments, companies must optimize internal and external resources through generic expansion and network strategies to enhance competitiveness and achieve sustainable growth. This research contributes to our understanding of strategic management and provides valuable insights for companies navigating the rapidly changing market.

摘要 I
ABSTRACT II
誌謝辭 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章 緒論 1
第二章 文獻回顧 5
第一節 階層擴張 5
第二節 網絡關係 6
第三節 五力分析 8
第四節 快閃記憶體產業 10
第三章 研究方法 15
第一節 研究對象 15
第二節 個案分析 16
第四章 研究結果 18
第一節 階層擴張 18
第二節 網絡關係 27
第五章 討論與結論 31
第一節 研究結論 31
第二節 提出建議 33
第三節 研究限制與未來研究 34
參考文獻 35

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