本研究探討台灣快閃記憶體之新創品牌，如何利用全球最大電子商務平台-亞馬遜(Amazon)，拓展其全球銷售通路。研究聚焦於分析在不同國家中銷售時，其行銷策略與銷售成本的差異，這些差異直接影響產品定價與獲利。
跨境電商的興起特別是在COVID-19疫情後，改變了消費者的購物習慣，促進了網路購物的發展。此外，透過客戶評價系統，跨境電商平台幫助新創品牌建立了品牌信任與價值。本研究進一步分析了這種策略如何不僅對B2C模式產生積極影響，透過跨境電商銷售也成功吸引了B2B客戶，進而實現銷售的多元化。
然而，由於個案M公司仍處於創業初期階段，其行銷策略的長期成效仍需進一步觀察與分析。本研究藉由蒐集包括電商平台結算資料與企業財報等次級資料，深入剖析了M公司的行銷模式，從而整理歸納出公司的行銷策略與經營模式。
透過個案訪談及次級資料的收集，本論文詳細分析了M公司目前的行銷方向及經營現況，為公司及相關業者提供了未來行銷模式規劃與發展的參考。期有助於理解跨境電商的策略運用，也提供個案公司與相關企業未來行銷模式規劃與發展的參考。

This study explores how new Taiwanese flash memory brands utilize the world's largest e-commerce platform, Amazon, to expand their global sales channels. The research focuses on analyzing the differences in marketing strategies and sales costs when selling in different countries, which directly affect product pricing and profitability.
The rise of cross-border e-commerce, particularly after the COVID-19 pandemic, has changed consumer shopping habits and promoted the development of online shopping. Additionally, cross-border e-commerce platforms, through customer review systems, have helped new brands build trust and brand value. This study further analyzes how this strategy not only positively impacts the B2C model but also successfully attracts B2B customers through cross-border e-commerce sales, thereby achieving sales diversification.
However, since case study company M is still in its early startup stage, the long-term effectiveness of its marketing strategies requires further observation and analysis. This study collects secondary data, including e-commerce platform settlement data and corporate financial reports, to deeply analyze M company's marketing model, thereby summarizing and synthesizing the company's marketing strategies and business model.
Through case interviews and the collection of secondary data, this paper provides a detailed analysis of M company's current marketing direction and business status, offering future marketing model planning and development references for the company and related industry players. It aims to enhance the understanding of the strategic use of cross-border e-commerce and provide insights for future marketing model planning and development for the case company and related enterprises.

誌 謝 辭
摘要
Abstract
圖目錄
表目錄
第一章 緒論.........................1
第二章 文獻探討.....................4
第三章 研究方法....................10
第四章 產業背景、概況與市場分析......15
第五章 個案介紹與研究...............27
第六章 結論與建議...................36
參考文獻...........................39
附錄-個案深度訪談紀錄...............42

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2.25數位時代 (2023, 七月 26) 人工智慧發展80年，十大里程碑推動今日AI!未來發展命繫哪3支柱?
3.CFM快閃記憶體市場(2024, 三月)，2023-2024年全球存儲市場趨勢白皮書Global Memory Market Trend White Paper (第03頁)
4.CYBERBIZ 電商百問 (2023,九月 10)，【電商百問18】跨境物流是什麼?教你如何找適合的跨境物流，讓百萬美金到你口袋的最後一哩路
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三、網站資料
1.https://researcher20.com/2012/06/12/%E4%BB%80%E9%BA%BC%E6%98%AF%E5%80%8B%E6%A1%88%E7%A0%94%E7%A9%B6%E6%B3%95-what-is-case-study-research/#google_vignette
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