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Taiwan's IC design industry is ranked second globally, with a global market share of 22%, second only to the United States and surpassing China, which is ranked third. Observing the export status of its IC products, the proportion exported to China is as high as 59%. Therefore, the conflict in the US-China chip war will deeply impact the development of Taiwan's IC industry. As a result, how IC design companies respond to such a situation, make changes and adjustments to their businesses, is not only an issue that the Taiwanese government should pay attention to but also the topic and direction that this study aims to explore.
This study adopts a case study approach, starting from an introduction to the current semiconductor industry situation and the history of US-China trade and the chip war. In the case analysis section, a PEST analysis and Porter's Five Forces analysis will be used to explore the external political situation, macroeconomic factors, social factors, and technological aspects of the case company. In terms of the internal aspects of the company, the SWOT method will be used to analyze and discuss the company's strengths, weaknesses, opportunities, threats, and more.
The study proposes strengthening cooperation with local agents and distribution channels to ensure product sales channels and adapt to different supply chains. It also suggests adjusting internal resources and expanding the capability to develop independent technologies to cope with the technological dilemma caused by political interference. The aim is to provide strategic development references for Taiwanese IC design companies through this research.
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