本篇論文討論了使用交友軟體尋找約會對象可能帶來的潛在危險。其中一個特別關注的問題是在這些交友軟體上分享個人照片時所可能涉及的個人資訊洩露。為了解決這個問題，本研究採用了展望理論和社會從眾理論的概念，嘗試使用訊息「輕推」設計來鼓勵使用者暫緩在交友軟體上分享個人照片的行為。

研究採用了2x2的設計架構，考慮了展望理論中的情感價值和不確定性類型，以及社會從眾理論中的情感價值和社會規劃類型等因素，進行輕推訊息的設計。為了驗證所提出的假設，我們分析了來自400名問卷填答的資料。研究結果指出，訊息組合為負向不確定性以及正向敘述性的訊息設計，能有效地促使使用者暫緩分享個人照片的意願。此外，研究還強調了性別、先前使用交友軟體的經驗，以及感情關係狀態在決策過程中的重要性。總體而言，本研究為在交友軟體情境之下使用訊息輕推設計之領域做出貢獻。

This paper addresses potential dangers associated with the increased usage of dating apps for meeting romantic partners. One particular concern is the disclosure of personal information when sharing personal photos on these apps. To address this concern, the paper examines the impact of using nudges based on prospect theory and social conformity theory to encourage individuals to postpone sharing personal photos on dating apps.
The survey follows a 2x2 design, considering the factors of valence and types of uncertainty for prospect theory nudges and valence and types of norms for social conformity theory nudges. To evaluate the proposed hypotheses, data from 400 respondents was analyzed. The findings show that the combination of negative uncertainty and positive descriptive nudges is effective in prompting individuals to postpone their intentions of sharing personal photos. Furthermore, the findings emphasize the importance of gender, prior dating app experience, and relationship status in the decision-making process. Overall, this study contributes by implementing nudges in the setting of dating applications.
 

Contents
1. Introduction 5
2. Literature Review & Hypotheses 6
2.1 Conceptual Model 6
2.2 Nudges 7
2.3 Prospect Theory 9
2.4 Perceived Risk 12
2.5 Social Conformity Theory & Norms 13
2.6 Hypotheses Development 16
3 Methodology 19
3.1 Participants and Sampling 19
3.2 Questionnaire Development 20
3.3 Data Analysis 23
4 Results 24
4.1 Main Effect Only Model Result 24
4.2 Mediation Model Results 27
4.3 Moderation Model Result 30
5 Discussion 34
5.1 Discussion 35
5.2 Managerial Implications & Limitation 38
5.3 Conclusion and Future Work 40
6 References 41
7 Appendix 48

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