本論文以個案分析來研究半導體設備商艾司摩爾 (ASML) 商業模式，及如何應用商業模式分析將技術研發觸及上下游資源合縱整合，強化本身的產業競爭優勢。其次，利用合縱策略模式的創新，透過與客戶相互之間的合作，並幫助客戶持續提升晶片價值、降低晶片週間成本，達成互惠雙贏局面進而成為微影設備的先鋒者。在研究結果顯示，ASML技術上為追趕摩爾定律的先驅者之外，商業模式鎖定高階先進製程市場，不斷地推出創新的產品，創造新的動能，並藉由併購來強化技術、整合解決問題的技術，開創新的市場，擴大與競爭對手在高階先進製程市場距離 。
另在半導體製造與設備商在技術創新與成本盈收的商業考量下，欲延續摩爾定律與先進製程發展，如何透過商業的創新及合縱策略，相互扶持共創雙贏讓此策略為公司永續經營成長，亦即企業競逐先進製程下刻不容緩的議題。
本研究將透過半導體產業上下游合縱策略模式的探討，分析其競爭優勢以及合縱策略的差異，及產業未來可能趨勢與變化分析，找出半導體設備創新整合與策略方向。

This thesis uses a case study to study the business model of ASML, a semiconductor equipment manufacturer, and how to apply business model analysis to integrate technology R&D and upstream and downstream resources, and strengthen its own industrial competitive advantage. Secondly, using the innovation of the joint strategy model, through cooperation with customers, and helping customers to continuously increase the value of chips, reduce the cost of chips per week, achieve a mutually beneficial and win-win situation, and become a pioneer in lithography equipment. The research results show that ASML is technically a pioneer in catching up with Moore's Law, its business model is locked in the high-end advanced process market, it continuously launches innovative products, creates new kinetic energy, and strengthens technology and integrates problem-solving solutions through mergers and acquisitions. Technology, open up new markets, and expand the distance from competitors in the high-end advanced process market.
In addition, under the commercial considerations of technological innovation and cost profitability, semiconductor manufacturers and equipment manufacturers want to continue the development of Moore's Law and advanced manufacturing processes. How to support each other and create a win-win situation through business innovation and cooperation strategies to make this strategy sustainable for the company Business growth is an urgent issue for enterprises to compete for advanced manufacturing processes.
This research will analyze the competitive advantages and differences of vertical strategies through the discussion of the upstream and downstream vertical strategy models of the semiconductor industry, as well as the possible future trends and changes of the industry, so as to find out the innovation integration and strategic direction of semiconductor equipment.

摘要............................................................1
ABSTRACT...........................................................2
誌謝..............................................................3
目錄...............................................................4
第壹章 緒論........................................................8
第一節 研究背景與動機 ..............................................................................................8
第二節 研究方向與目的 .......................................................................13
第三節 研究架構 ................................................................................14
第貳章 文獻探討...............................................................................15
第一節 商業模式創新...............................................................................................15
第二節 開放式創新.................................................................................................19
第三節 五力分析與競爭策略理論 ................................................................22
第參章 研究方法...............................................................................26
第一節 研究方法................................................................................26
第二節 研究架構範圍.................................................................................................27
第三節 研究限制...........................................................................................................28
第肆章 個案研究分析與探討............................................................................29
第一節 半導體的發展概況.......................................................................29
第二節 個案公司歷史背景與現況.............................................................................34
第三節 個案公司競合與併購案分析....................................................38
第四節 個案公司的競爭優勢分析...................................................39
第伍章 結論與建議...............................................................43
第一節 研究結論............................................................................43
第二節 後續研究方向建議 ...............................................................44
參考文獻.....................................................................................46

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