本研究旨在探討航空公司的招募活動如何可以幫助航空公司選拔到合適的
人才。本研究首先歸納了國際上不同航空公司的空服員招募活動，發現各大航空
公司招募標準日趨嚴格，但是現有文獻較少探討呈現為低錄取率的，日趨細緻與
嚴格的航公司招募活動與航空公司整體競爭策略的關係。本研究以長榮公司為例，
探討其招募活動與公司競爭策略的關係，並歸納出與航空公司競爭策略融合的招
募策略。本研究發現：不同的航空公司採用不同的招募策略來選擇最適合其企業
文化的人才。保守型航司的招募流程往往比較規範，等級制度也比較嚴格，而活
潑型航司的招聘方式則更加多元化，強調空乘人員的個人特質。

This study aims to explore how recruitment activities in the aviation industry can
help airlines identify suitable talents. Initially, an analysis was conducted on the
recruitment activities of flight attendants in various international airlines. It was found
that major airlines have increasingly stringent recruitment standards. However, existing
literature has limited discussion on the relationship between the low admission rates,
detailed and rigorous recruitment activities, and the overall competitive strategies of
airlines. Taking EVA Air as a case study, this research examines the relationship
between its recruitment activities and the company’s competitive strategy, and identifies
recruitment strategies that align with the competitive strategies of airlines. The study
reveals that different companies employ distinct recruitment strategies to select talents
that best fit their corporate culture. Conservative-style airlines tend to have standardized
recruitment processes and strict hierarchical systems, while lively-style airlines adopt
more diverse recruitment approaches and emphasize the personal traits of flight
attendants.

摘 要 i
Abstract ii
謝 誌 iii
目 錄 v
第一章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的與研究問題 4
第二章 招募策略 5
第一節 招募策略探討 5
第二節 招募和選拔在航空業中的重要性 6
第三章 研究方法 8
第四章 個案研究 14
第一節 日趨嚴格的招募 14
第二節 不同招募方法背景分析 15
第三節 六大航空體系招募分析 16
第四節 長榮航空 23
第五節 個案整體綜合討論 25
第五章 結論與建議 27
參考文獻 29

中文文獻
林佩莉（2017）。再現東方之龍～中華航空（典型在夙昔～華航前輩專訪）。﹝碩士論文。國立清華大學﹞臺灣博碩士論文知識加值系統。
林佩莉(2012)。外商航空公司面試實戰完全密集。台北市: 愛爾航空培訓機構。
英文文獻
Appelbaum, S. H., & Fewster, B. M. (2002). Global aviation human resource management: Contemporary recruitment and selection and diversity and equal opportunity practices. Equal Opportunities International, 21(7), 66-80
Barber, A. E. (1998). Recruiting Employees: Individual and Organizational Perspectives. Thousand Oaks, CA: Sage.
Chen, C. F., & Kao, Y. L. (2011). The antecedents and consequences of job stress of flight attendants–Evidence from Taiwan. Journal of Air Transport Management, 17(4), 253-255
Lee, C., An, M., & Noh, Y. (2015). The effects of emotional display rules on flight attendants’ emotional labor strategy, job burnout and performance. Service Business, 9, 409-425
Liang, S. C., & Hsieh, A. T. (2005). Individual's perception of career development and job burnout among flight attendants in Taiwan. The International Journal of Aviation Psychology, 15(2), 119-134.