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This study explores whether the new type of plastic industry matchmaking platform, Taiwan PLAS 1, can become a new tool for the plastic industry. The platform aims to assist the active plastic industry and achieve real growth in benefits and value through platform activity. However, the platform has not yet been launched, so this study is only a pre-launch research and evaluation. This study combines suggestions and feedback from various levels of the industry to improve the issues and challenges the platform may face. By addressing and resolving these problems and challenges, this study aims to increase market acceptance of the platform at minimal cost and achieve sustainable development.
Starting with plastic manufacturer G Company, this study examines whether the development process and planning of the platform align with industry needs, and addresses issues faced by the traditional plastic industry such as poor information flow, idle equipment, and talent shortages. Through case analysis and examination of successful matchmaking platforms in the current market, we find that there are various obstacles that need to be overcome in platform establishment, such as understanding platform characteristics, recognizing the importance of participating in multilateral markets, and the indispensability of generating network effects. Additionally, we conducted interviews with industry experts, including a the business manager of plastic raw material manufacturer A Company Gao Fu, the head of a small-scale plastic manufacturer B, and the senior manager of C Company's WNC. By analyzing the business, management, and procurement aspects, we comprehensively assess the market feasibility of this platform and make recommendations to improve the platform, including the operating model for its launch.
This study concludes with several important findings: 1. Clarity of the target market; 2. Purpose of the participants; 3. Increasing user stickiness; 4. User-friendliness of the platform. By integrating feedback and suggestions from the industry and users, this study provides references for platform developers during the development process, aiming to achieve the goal of market acceptance after a successful platform launch.
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