隨著國際間大幅推動再生能源發展以及淨零排放之趨勢，台灣也逐步踏上了能源轉型的道路，過去企業大多直接向單一來源進行購電，現如今也正式迎向電力多元化的世代，分散式能源的興起使得一站式能源即服務( Energy as a Service, EaaS )的商業模式開始嶄露頭角，替企業規劃引進多種分散式電力來源，包含大型儲能電池、再生能源案場、需量反應自動化等，進一步為企業廠區打造「虛擬電廠」，達到提升使用效率並為企業節省電力開支的目標。在此一新興市場興起之時，許多通訊、電子業之老牌公司紛紛著手投入發展EaaS之相關產品及服務，面對初期競爭激烈、潛在競爭者眾多的產業環境，能源新創業者該如何建立競爭優勢，獲取市場價值？
因此，本研究之研究議題將目光放在台灣新創之能源即服務業者，透過半結構式訪談之研究方法，與EaaS業者進行深入對談，並探討以下三研究問題：(1)分散式能源逐步發展下，能源服務公司在產業中的定位為何？ (2)新創能源服務公司應如何運用動態能力回應外部產業環境變化？ (3)進入能源服務產業的關鍵競爭優勢為何？
本研究的貢獻在於深入了解能源服務產業，並揭示了公司必須具備哪些特徵才能更容易進入這一領域。透過發展核心能力和動態能力，並不斷擴展技術基礎和應用服務內容，能源服務公司能夠在競爭激烈的市場中保持強大的競爭力。且根據研究結果，可所得到之結論如下：
1. 能源服務公司在產業中的定位應朝向以大數據分析為核心。
2. 能源服務公司透過動態能力中的感知能力，快速發現並掌握新市場機會，是強化競爭力的關鍵。
3. 能源服務公司透過內部轉換迎合市場變化，來發展更具市場導向的技術能力。

With the global push for renewable energy and decarbonization, Taiwan is undergoing an energy transition. This has led to the rise of distributed energy and the Energy as a Service (EaaS) model, offering diversified electricity generation options for businesses. In this competitive landscape, new energy startups face the challenge of establishing a competitive edge and market value. This study focuses on Taiwanese EaaS startups and explores their positioning in the industry, utilization of dynamic capabilities to adapt to external changes, and key competitive advantages in the energy service sector.
Therefore, the focus of this study is on Taiwanese energy service startups. Through semi-structured interviews, in-depth discussions with EaaS companies will be conducted to address the following research questions: (1) What is the positioning of energy service companies in the industry as distributed energy gradually develops? (2) How should new energy service startups utilize dynamic capabilities to respond to external industry environmental changes? (3) What are the key competitive advantages for entering the energy service industry?
The contribution of this research lies in gaining a deeper understanding of the energy service industry and revealing the characteristics that companies should possess to enter this field more easily. By developing core capabilities and dynamic capabilities while continuously expanding their technical foundations and service offerings, energy service companies can maintain strong competitiveness in the market. Based on the research findings, the following conclusions are drawn:
1. The data processing capability of energy service companies is not only their development core but also a competitive foundation.
2. The ability of energy service companies to quickly discover and seize new market opportunities through perceptual capabilities is a key factor in strengthening their competitiveness and considering business model transformation.
3. Energy service companies develop market-oriented technical capabilities through technology selection.

第一章　緒論 8
第二章　文獻探討 10
第一節　資源基礎觀點 10
第二節　動態能力觀點 14
第三章　研究方法 25
第一節　質化研究法 25
第二節　個案研究法 26
第三節　研究程序 28
第四章　研究發現 35
第一節　產品萌芽期( 2013-2016 ) 35
第二節　海外擴張期( 2016-2020 ) 39
第三節　多角化經營期( 2020- ) 43
第五章　結論與建議 50
第一節　研究結論 50
第二節　實務建議 55
第三節　研究限制與後續研究建議 55
參考文獻 57
附錄 63

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