旅遊產業的永續發展議題逐漸開始被重視及討論，而生態旅遊作為實踐永續旅遊的一種方式，國內外也開始提倡起生態旅遊。至今，也越來越多社會企業致力於生態旅遊的永續發展；然而，卻鮮少有研究專注於社會企業是如何透過資源整合促進生態旅遊永續發展。本研究採取質性研究的案例分析方法，訪談了台灣六家發展生態旅遊的社會企業。研究結果發現，社會企業的資源整合過程分成利害關係人互動、資源整合、評估三個階段。在利害關係人互動階段，社會企業會與不同利害人互動以找出可利用資源，並在資源整合階段則是挑選並組合可用資源；在評估階段會評估造成價值創造或價值破壞。當創造價值時，可以促進生態旅遊的永續發展。另一方面，當價值破壞發生時，社會企業則重新與利害關係人互動或重新調整策略。本研究拓展了社會企業的資源整合概念，並有助於促進生態旅遊永續發展的想法。

In the tourism industry, the sustainable development issue has gradually gained attention. Ecotourism, as a practice of sustainable tourism, is being advocated both domestically and internationally. There are more and more cases of social enterprises dedicated to developing sustainable ecotourism. However, there is little research focusing on how social enterprises facilitate sustainable ecotourism through resource integration. This study adopts a qualitative research method with a case study approach, interviewing six social enterprises in Taiwan that are developing ecotourism. The research findings show that the resource integration process of social enterprises consists of three stages: stakeholder interaction, resource integration, and evaluation. During the stakeholder interaction stage, social enterprises interact with different stakeholders to identify available resources. In the resource integration stage, they select and combine the resources that can be utilized. In the evaluation stage, the value creation or value destruction is assessed. When value creation occurs, it can help the sustainable development of ecotourism. On the other hand, when value destruction happens, it requires re-interacting with stakeholders or realigning strategies. This study expands the concept of resource integration in social enterprises and contributes to sustainable ecotourism development.

摘要 i
Abstract ii
Acknowledgment iii
Table of Contents iv
List of Figures vi
List of Tables vii
1. Introduction 1
2. Literature Review 4
2.1. The Definition of Ecotourism 4
2.2. Ecotourism For Sustainable Development 5
2.3. Social Enterprises in the Tourism Industry 7
2.4. Ecotourism Development in Taiwan 9
2.5. Resource Integration 10
2.6. Research Gap 11
3. Methodology 12
3.1. Research Method 12
3.2. Research Process 13
3.3. Data Collection and Analysis 14
3.4. Sampling strategy 14
3.4.1 Company A 14
3.4.2 Company B 15
3.4.3 Company C 16
3.4.4 Company D 16
3.4.5 Company E 17
3.4.6 Company F 18
4. Findings 20
4.1. Resources Integration Process of Social Enterprise 20
4.1.1. Stakeholder Interaction 20
4.1.2. Resource Integration 26
4.1.3. Evaluation 34
5. Discussion 44
6. Conclusion 47
Reference 48

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