本研究探討了科技業⼥性創業家⾝份的形成和發展，旨在更好地了解該群
體如何塑造其創業家⾝份。科技強調創新，亟需多元⼈才，科技業⼥性創業家
的數量和影響⼒穩步提升。在創業環境和社會認可度有限的情況下，⼥性創業
家的⾝份認同⾯臨挑戰。因此，本研究⽤質性研究中的個案研究的⽅法，對四
位具有代表性的科技業⼥性創業家進⾏了半結構式訪談。研究發現，⼥性創業
者經歷了⾃我認識、選擇創業、⾃我認同、社會認同和專業認同的過程，進⽽
塑造了其創業家⾝份。本研究結果為科技業⼥性企業家⾝份的形成包括以下策
略：技術主導策略、⾃我塑造策略、關係網絡策略和⾃我驅動策略。本研究揭
⽰了⼥性創業家⾝份的動態性和復雜性，以及其與社會環境、專業領域和關係
網路的相互作⽤。為質性研究領域提供了新的⾒解，也為⼥性創業者有效開展
創業提供了啓⽰，促進了更加多元包容的創業環境的形成。

This research explores the formation and development of female entrepreneurs' identities in the technology industry, aiming to better understand how this group shapes their entrepreneurial identities.Emphasizing innovation and requiring diverse talents, the number and influence of female entrepreneurs in the technology industry are steadily increasing. However, given the limitations of the entrepreneurial environment and social recognition, the identity affirmation of female entrepreneurs faces challenges.Therefore, using the case studies method in qualitative research, semi-structured
interviews were conducted with four representative female entrepreneurs in the technology industry. The study found that female entrepreneurs have gone through the processes of self-awareness, choosing entrepreneurship, self-identification, social recognition, and professional recognition, thereby shaping their entrepreneurial
identities. The strategies for the formation of female entrepreneurs' identities in the technology industry, as revealed by the results of this study, include the following: technology-driven strategy, self-shaping strategy, relationship network strategy, and self-driving strategy. This study reveals the dynamism and complexity of female
entrepreneurs' identities, as well as their interactions with the social environment, professional fields, and relationship networks. It provides new insights for the field of qualitative research and provides guidance for female entrepreneurs to effectively carry out entrepreneurship, promoting the formation of a more diverse and inclusive entrepreneurial environment.

⽬錄
ABSTRACT.......................................................................................................... II
誌謝辭................................................................................................................ III
⽬錄....................................................................................................................... V
圖⽬錄................................................................................................................. VII
表⽬錄................................................................................................................ VIII
第⼀章 緒論 ......................................................................................................... 1 第⼀節 研究背景 ..................................................................................................... 1 第⼆節 研究動機與研究問題 ................................................................................. 4
第⼆章 ⽂獻探討.................................................................................................. 6
第⼀節 ⼥性創業家................................................................................................. 6
第⼆節 創業家⾝份認同....................................................................................... 10
第三節 創業機會識別........................................................................................... 13
第四節 創業機會開發........................................................................................... 16
第三章 研究⽅法..................................................................................................19
第⼀節 質性研究取徑 ........................................................................................... 19
第⼆節 研究設計 ................................................................................................... 20
第四章 個案介紹..................................................................................................23
第⼀節 A ⼥⼠創業歷程敘事............................................................................ 23
第⼆節 B ⼥⼠創業歷程敘事................................................................................ 28
第三節 C ⼥⼠創業歷程敘事................................................................................ 32
第四節 D ⼥⼠創業歷程敘事................................................................................ 36
第五節 個案分析 ................................................................................................... 40
第五章 研究發現與結論.......................................................................................45
第⼀節 研究結論 ................................................................................................... 45
第⼆節 研究限制與展望 ....................................................................................... 50
參考⽂獻..............................................................................................................52
v
訪談問題⼤綱（附錄）........................................................................................57
vi

參考⽂獻
中⽂⽂獻
王朝雲, & 武⾦⾦. (2021). 創業企業如何實現持續性競爭優勢——基於即興行為
視角. 成都理⼯⼤學學報 (社會科學版).
包建華, ⽅世建, & 劉強強. (2013). 身份感知構念下創業動機對創業行為影響研究.
中南⼤學學報 (社會科學版), 6, 79-85. ⽩彥壯, 張璐, & 薛楊，(2016). 社會網絡對社會創業機會識別與開發的作用——
以格萊瑉銀行為例. 技術經濟, 35(10), 79-85. 何艷娜(2021)，女性身份認同對女大學生就業創業的影響分析,河南財政稅務高
等專科學校學報, 35, 1。 何艷娜(2021). 女性身份認同對女大學生就業創業的影響探析. 河南財政稅務⾼等
專科學校學報.
吳欣桐, 陳勁, 梅亮, & 梁琳. (2017). 刻板印象: 女性創新者在技術創新中的威脅抑
或機會?. 外國經濟與管理, 39(11), 45-60. 李幸(2021)，大學生人格特質、創業敘事對創業機會識別的影響研究，⼭西財經 ⼤學公共管理學院碩⼠學位論⽂。 李賦薇、楊 俊(2020)，女性創業家身份認同策略選擇及其行為影響：理論模型
與未來議題 ，Foreign Economics & Management Dec. 2020
李曉華. (2021). 數字技術推動下的服務型制造創新發展. 改⾰, 10, 72-83.
52
林欣儀(2019), 去越南創業？三位青年創業家的歷程, 國⽴清華⼤學科技管理研究
所碩⼠論⽂。 武⾦⾦(2021), 創業家身份認同對創業機會識別的作用機制研究，安徽⼤學⼯商 管理碩⼠學位論⽂。 孫永波, & 丁沂昕， (2018). 創業導向, 外部知識獲取與創業機會識別. 經濟與管 理研究, 39(5), 130-144.
張紅, & 葛寶⼭. (2016). 創業學習, 機會識別與商業模式——基於珠海眾能的縱向
案例研究. 科學學與科學技術管理, 37(6), 123-136.
張寶⽂. (2018). 創業者人力資本對創業成功的作用機制研究 (Doctoral 誒
issertation, 吉林⼤學).
梅亮, & 陳勁. (2016). 負責任創新: 時域視角的概念, 框架與政策啟示. 科學學與科
學技術管理, 37(5), 17-23. 閆華⾶, & 蔣鴿. (2019). 創業學習對機會識別與開發的影響研究: 創業自我效能的
中介作用. 科技與經濟, 1.
陳怡安(2019), 自創業階段探討女性創業與政府資源的關係：以女性創業飛雁計
畫為例，國⽴中⼭⼤學企業管理研究所碩⼠論⽂。 劉容志、鄭超與趙君(2016)，創業家的身份內涵:研究述評與展望[J]. 經濟管理， 38(06)：189-199.19，39(04)： 121-127.
蔣海燕(2013)，基於個人社會網路的女性創業意向因素研究，吉林⼤學技術經濟 及管理博⼠學位論⽂。
53
⿓妮(2013)，高學歷女性身份認同及其學習過程，華東師範⼤學職業教育與成⼈
教育研究所碩⼠學位論⽂。
英⽂⽂獻
Burke, P. J., & Reitzes, D. C. (1981). The link between identity and role performance.
Social psychology quarterly, 83-92.
Byrne, J., Fattoum, S., & Diaz Garcia, M. C. (2019). Role models and women
entrepreneurs: Entrepreneurial superwoman has her say. Journal of Small
Business Management, 57(1), 154-184.
Byrne, J., Fattoum, S., & Diaz Garcia, M. C. (2019). Role models and women
entrepreneurs: Entrepreneurial superwoman has her say. Journal of Small
Business Management, 57(1), 154-184.
Davidsson, P. (2007). Method challenges and opportunities in the psychological study
of entrepreneurship. The psychology of entrepreneurship, 287323.
Gruber, M., & MacMillan, I. C. (2017). Entrepreneurial behavior: A
reconceptualization and extension based on identity theory. Strategic
Entrepreneurship Journal, 11(3), 271-286.
Gundry, L. K., & Welsch, H. P. (2001). The ambitious entrepreneur: High growth
strategies of women-owned enterprises.Journal of business venturing, 16(5), 453-
470.
Hechavarria, D., Bullough, A., Brush, C., & Edelman, L. (2019). High‐growth
women’s entrepreneurship: Fueling social and economic development. Journal
of Small Business Management, 57(1), 5-13.
54
Hoang, H., & Gimeno, J. (2010). Becoming a founder: How founder role identity
affects entrepreneurial transitions and persistence in founding. Journal of
business venturing, 25(1), 41-53.
Joshi, A., Son, J., & Roh, H. (2015). When can women close the gap? A meta-analytic
test of sex differences in performance and rewards. Academy of Management
Journal, 58(5), 1516-1545.
Kanze, D., Huang, L., Conley, M. A., & Higgins, E. T. (2018). We ask men to win and
women not to lose: Closing the gender gap in startup funding. Academy of
Management Journal, 61(2), 586-614.
Krueger Jr, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of
entrepreneurial intentions. Journal of business venturing, 15(5-6), 411-432.
Mahat, N., Aziz, A. A., & Zairul, M. (2021). Pitching Strategies among Women
Entrepreneurs from 2010-2020: A Thematic Review. Hong Kong Journal of
Social Sciences.
McGlone, M. S., & Pfiester, R. A. (2015). Stereotype threat and the evaluative context
of communication. Journal of Language and Social Psychology, 34(2), 111-137.
Shapiro, J. R., & Williams, A. M. (2012). The role of stereotype threats in
undermining girls’ and women’s performance and interest in STEM fields. Sex
roles, 66, 175-183.
Skaggs, S. (2008). Producing change or bagging opportunity? The effects of
discrimination litigation on women in supermarket management. American
Journal of Sociology, 113(4), 1148-1182.
Stead, V., Elliott, C. and Mavin, S. (2021), in Stead, V. and Elliott, C. (Eds),
Introduction to the Handbookof Research Methods on Gender and
Management, Edward Elgar, Cheltenham, pp. 1-8.
55
56
Swail, J., & Marlow, S. (2018). ‘Embrace the masculine; attenuate the feminine’–
gender, identity work and entrepreneurial legitimation in the nascent context.
Entrepreneurship & Regional Development, 30(1-2), 256-282.
Vershinina, N. and Rodgers, P. (2020), “Symbolic capital within the lived experiences
of EasternEuropean migrants: a gendered perspective”, Entrepreneurship and
Regional Development,Vol. 32 Nos 7-8, pp. 590-605.
Vink, N. (2019),“The South African wine industry”, in Alonso Ugaglia, A., Cardebat,
J.M. and Corsi, A. (Eds),The Palgrave Handbook of Wine Industry Economics,
Palgrave Macmillan, Cham, pp. 201-223.
Walton, G. M., Murphy, M. C., & Ryan, A. M. (2015). Stereotype threat in
organizations: Implications for equity and performance. Annu. Rev. Organ.
Psychol. Organ. Behav., 2(1), 523-550.