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In 2002, Taiwan government revised the "Funeral Management Regulations" to encourage people to adopt green burials. According to statistics from the Ministry of the Interior, relative to the number of deaths and cremations in the ten years from 2009 to 2018, the adoption rate of green burials averaged 3.3%, showing that the implementation was ineffective. Through the questionnaire survey, this study investigated the perceptions of the public on choosing green burials, as well as the incentives that affect the choice of green burials. The questionnaire design was divided into three parts: "basic information", "cognition and willingness to burial methods", and "willingness to choose green burials". In the third part of the willingness survey, information related to green burial was disclosed to the respondents, which are called "pre-test" and "post-test" respectively, which are used as a comparison of before and after willingness. The "post-test" includes six incentives, including "environmental awareness", "costs", "advanced trends", "conformity", "celebrity effect", and "expiration period", and analyze which incentive had the most increasing in willingness of the choice for green burials. The results of this study found that most of the respondents' burial concepts were not as conservative as before. The "pre-test" results showed a high degree of acceptance of green burials, but the methods and differences of green burials were generally unclear. The results of the "post-test" showed that all incentives increased the willingness by nearly 10%, and the three incentives of "cost", "period of use" and "celebrity effect" were relatively more effective. |