角色扮演活動作為一項發展歷史短、性質特殊且近年來才較為大眾所知的次文化活動，雖已知具有提升角色扮演玩家幸福感、自尊的作用，但角色扮演的個別差異，也就是角色扮演參與動機透過自尊對主觀幸福感的影響仍待釐清。本研究嘗試針對角色扮演的參與動機進行分析，並檢驗不同的角色扮演參與動機和主觀幸福感的關係，以及自尊在不同的角色扮演參與動機和主觀幸福感之間關係的中介角色。本研究以台灣地區目前持續進行角色扮演活動的玩家為研究對象，採用問卷調查法蒐集其自陳式角色扮演參與動機、自尊、主觀幸福感數據，共取得有效樣本414份。研究結果發現：（一）關聯感、勝任感、自主感、刺激逃避、學習發展、獲得關注動機與主觀幸福感呈正向關係，接近喜愛角色與主觀幸福感之間不存在顯著相關。（二）自尊在勝任感、學習發展、獲得關注動機與主觀幸福感間有顯著中介作用，但在關聯感、自主感、刺激逃避、接近喜愛角色動機和主觀幸福感間則沒有顯著中介作用。最後本研究根據以上研究結果進行討論和提供建議，供實務應用及未來相關研究參考。
關鍵字：角色扮演、參與動機、主觀幸福感、自尊

Being a subculture with short development history, special nature and relatively well known in recent years, previous research has found that cosplay can improve cosplayer’s happiness and self-esteem. But the impact of individual differences on cosplay, also known as cosplay participation motivations on subjective well-being through self-esteem remain to be clarified. The study attempts to propose a mediation model to study cosplay participation motivations, hypothesizing that different motivations of cosplay can cause different changes in self-esteem mediation and subjective well-being. Self-report data from 414 Taiwanese participants who are currently engaged in cosplay were collected through online questionnaires. Measures included cosplay motivations, Rosenberg Self-Esteem Scale (modified RSES), Positive and Negative Affect Schedule (modified PANAS), and Satisfaction With Life Scale (modified SWLS). Results show that: (1) There was a positive relationship between relatedness, competence, autonomy, stimulus-avoidance, intellectual, get other’s attention and subject well-being. (2) Self-esteem had a significant mediated effect between competence, intellectual, get other’s attention and subject well-being. Theoretical and practical implications were discussed in this study.
Keywords: cosplay, participation motivation, subjective well-being, self-esteem

摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 v
圖目錄 vi
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的與問題 4
第二章 文獻探討 5
第一節 角色扮演與主觀幸福感的關聯性 5
第二節 自尊與主觀幸福感、角色扮演的關聯性 8
第三節 角色扮演的參與動機 10
第三章 研究方法 18
第一節 研究架構 18
第二節 研究對象 20
第三節 研究程序 21
第四節 研究工具 22
第四章 研究結果 28
第一節 描述性統計及各變項之相關分析 28
第二節 主要研究結果 30
第五章 討論與建議 39
第一節 研究結果的意涵 39
第二節 理論與實務貢獻 43
第三節 研究限制與未來研究建議 45
參考文獻 47
附錄一：正式問卷 53

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