本研究旨在探討基於對國際化挑戰、全球化競爭並受全球景氣衰退之衝擊下，直接影響到企業之生存與發展，企業提供的產品或服務如何能夠擺脫價格競爭，面對困境能突破重圍，確定企業在產業鏈之中的價值定位，並建立起對顧客的獨特價值，達到價值共創，在市場上脫穎而出。
本論文研究選擇以在國家符合性評鑑系統中的電磁相容檢測驗證領域的量測設備代理商為個案分析對象，研究方法採用個案分析法以及深度訪談公司經營管理階層與主要客戶的方式，並收集測試、檢驗與驗證（Testing, Inspection and Certification, TIC）產業與企業相關次級資料進行分析，以瞭解公司轉型為校正實驗室歷程以及服務創新的思考策略，站在顧客的視角，以「服務」的方向延伸或深化價值的想法，獲取個案之成功關鍵因素，並探討個案公司價值曲線與其商業模式關係，供相關企業作為未來轉型之參考方向。
企業如何精進組織的創新能力，運用服務創新與找出顧客最在意的關鍵價值，並建立營運成功關鍵因素值得深入分析，研究結果呈現出企業轉型前後的價值曲線結果與理論實踐方法，有助於企業面臨轉型時如何持續維持企業優勢的發展策略思考，本研究結論說明企業創新能力發展程度，決定其是否可在供應鏈之中使市場疆界出現位移。此成果供作為其他企業轉型以及擬定營運策略之參考依據。

This study aims to explore how firms can break away from price competition by determining the value positioning of the industrial supply chain, and establish unique value for customers to achieve value co-creation to stand out in the market while facing the challenges of internationalization, global competition, and recession.
In this paper, a case study of an agent of measurement equipment in the field of electromagnetic compatibility testing in the National Conformity Assessment System was selected. Via in-depth interviews with the company’s managers and major customers, the primary data is collected. To understand the company’s transformation into a calibration laboratory, service innovation and business model of a measurement equipment agent are investigated.
It is worthwhile to analyze how enterprises can refine their organizational innovation capabilities, use service innovation and identify the key values that customers care most about, and establish the key factors for operational success. The results have shown service innovation and value curve are crucial for maintaining competitive advantages during the enterprise transformation process. The study concludes that the development level of innovation capability of enterprise can decide whether it can shift market boundaries in the supply chain. Some managerial implications are provided, serving as a reference for other enterprises to transform and develop their business strategies.

摘 要 I
Abstract II
誌謝辭 III
目　錄 IV
圖目錄 VI
表目錄 VIII
第一章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 企業轉型 4
2.1.1 企業轉型之定義 4
2.1.2 企業轉型之策略 5
第二節 服務創新 6
2.2.1 藍海策略與藍湖策略 6
2.2.2 價值創新與價值定位 8
2.2.3 服務創新與行動架構 10
第三節 商業模式 19
2.3.1 商業模式之定義 19
2.3.2 商業模式九宮格 20
第四節 研究架構 22
第三章 研究方法 23
第一節 個案研究法與個案選擇 23
第二節 資料蒐集與分析 24
第三節 深度訪談法 25
第四章 產業特性研究與個案分析 26
第一節 符合性評鑑系統 26
4.1.1 我國符合性評鑑架構與程序 26
4.1.2 檢測驗證服務產業發展現況 30
4.1.3 個案公司背景介紹 32
第二節 個案公司轉型歷程 35
4.2.1 初創期（2016年~2018年） 36
4.2.2 轉型期（2019年~2021年） 39
第三節 策略發展與價值曲線 43
4.3.1 價值曲線的轉變一：價值創新 46
4.3.2 價值曲線的轉變二：服務創新 51
4.3.3 創新能力的發展 55
第四節 個案公司商業模式 57
第五章 結論與建議 64
第一節 研究結論 64
第二節 研究建議 66
參考文獻 68
附錄 72

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