本碩士論文探究博弈綜合娛樂產業之高階管理者的創新策略建構和策略發展，並理解其創新策略製定和實施的關鍵成功因素。本論文首先進行研究背景與研究動機之描述，透過文獻分析理解博弈綜合娛樂產業的策略管理議題，本研究透過以澳門的Z大型綜合娛樂酒店的高層管理者進行半結構式訪談進行質性研究資料蒐集。透過本研究結果發現，博弈綜合娛樂產業之高階主管將競爭分析和總體環境條件將戰略制定視為企業重要關鍵發展因素。此外，在企業實施階段，員工參與和策略共識為此重要的關鍵發展因素。透過本論文，能夠進一步理解博弈綜合娛樂產業的高階管理者如何理解與解釋其策略管理的關鍵成功因素，以協助企業達到永續經營；同時，本研究進一步針對相關管理意涵與理論貢獻做出相關討論。

The research explores the strategy construction and innovation strategy development of top-level managers in the gaming entertainment industry, as well as further understands the key success factors of innovation strategy formulation and implementation. The research first describes the research background and research motivation, and understands the strategic management issues of the gaming integrated entertainment industry through literature review. This research conducts qualitative research with semi-structured interviews of top-level managers of the Z company of gaming entertainment hotel in Macau. Through the results of this research, we found that the gaming entertainment industry regard competition analysis and environmental conditions as an important key development factors for the company. In addition, during the strategy implementation, employee participation and strategic consensus are important key development factors. Through this research, we can further understand how top-level managers of the gaming entertainment industry understand the key success factors of their strategic management to assist company achieving sustainable operations. Besides, managerial and policy implications for the research findings were conclusions drawn from this research.

目錄

摘要 i
Abstract ii
致謝詞 iii
目錄 iv
圖目錄 v
表目錄 vi
第一章、緒論 1
第二章、文獻探討 4
2.1 策略管理的意義與觀點 4
2.2 策略制定的關鍵成功因素 5
2.3 策略發展的關鍵成功因素 7
2.4 博奕綜合娛樂產業的競爭力性質 9
2.5 博奕綜合娛樂產業的策略制定與發展 11
2.6大型博奕綜合娛樂產業的策略創新指標原則 13
第三章、研究方法 16
3.1 研究對象與資料收集 16
3.2 資料分析 17
第四章、研究結果 18
4.1 綜合型博奕娛樂產業發展的國際經驗與整體環境 18
4.2 策略對博弈娛樂企業管理者的重要意義 19
4.3 策略制定的關鍵因素 19
4.4 策略實施與發展的關鍵因素 21
4.5 策略實施與策略制定 22
第五章、結論與貢獻 24
參考文獻 28

 

圖目錄
圖 1 研究架構 3
圖 2博弈綜合娛樂策略創新的新工業模式示意圖 13
圖 3博弈綜合娛樂產業策略創新的專業模式 14
圖 4博弈綜合娛樂產業有組織價值創新的策略模式 15
圖 5博弈綜合娛樂產業的策略制定和實施的關鍵因素彙整圖 22

 
表目錄

表 1訪談名單整理 16
表 2 創新策略制定與實施的比較 25

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