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作者(中文):李智強
作者(外文):Lee,Chih-Chiang
論文名稱(中文):互聯網+的商業思維和工業互聯網下的C2M模式
論文名稱(外文):The Business of the Internet+ and the C2M Model of the Industrial Internet
指導教授(中文):洪世章
指導教授(外文):Hung, Shih-Chang
口試委員(中文):林博文
陳忠仁
曾詠青
口試委員(外文):Lin, Bou-Wen
Chen, Chung-Jen
Tseng, Yung-Ching
學位類別:碩士
校院名稱:國立清華大學
系所名稱:高階經營管理深圳境外碩士在職專班
學號:108172519
出版年(民國):110
畢業學年度:109
語文別:中文
論文頁數:64
中文關鍵詞:互聯網+工業互聯網C2M商業模式負責任的數據經濟互聯網金融
外文關鍵詞:Internet +Industrial Internet C2MBusiness ModelResponsible Data EconomyInternet Finance
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新時代下,工業互聯網是實現智能製造手段,傳統企業合理利用互聯網科技的轉型。而新時代特徵是大數據、互聯網+、商業新思維。
本論本主要探討企業如何戰略思考將傳統產業的產品和服務擁抱數字互聯網。工業互聯網下的C2M模式實現智慧製造。如何利用好這個互聯網+技術。針對探討互聯網的共用經濟、互聯網+傳統產業、互聯網金融、互聯網安全支付、數據隱私、數據安全和互聯網下道德法律等主題討論。
互聯網商業模式新思維在發展了將近15年左右,很多的實體經濟也遭受著衝擊,傳統產業要和互聯網接軌。互聯網共用經濟對傳統服務造成的衝擊,也面臨了法律法規的挑戰,對於這互聯網新生事物,似乎正打亂以往的商業規律。政府如何有效監督!不同的文化和風俗習慣背景的政府如何制定出的合適自己國情的法規。中國是民生工業製造大國,最早將互聯網技術發展到極致的。也是率先開拓了C2M商業模式,C2M模式把用戶和工廠直接連接,減少了中間流通的環節,提供了性價比高和更好的服務體驗,廠家只需要向平臺供貨,平臺負責銷售,C2M模式沒有中間商和庫存。也避免產品的滯銷。消費者買到高品量低價格的產品。工業互聯網平臺和智能製造為傳統產業賦能。
如今企業的發展,唯有順勢而有所為,新基建保障了智慧製造,AI技術和人工智慧應用落地,網路協同數據為智能製造的雙螺旋賦能。互聯網思維,開拓創新,實施可持續發展戰略,總能找到一條合適自己平臺生態的方式。
In the New Era,the Development of the Internet should follow the trend. Internet + is the Transformation of traditional Enterprises and the Rational use of Internet Technology. The Characteristics of the New Era: Big Data Era, Internet Era, New Business Thinking.This paper mainly discusses how enterprises strategically think about how to embrace the C2M Mode under the Digital Internet and Industrial Internet with the products and Services of Traditional Industries
How to make good use of this Internet + Technology. This paper discusses the Internet sharing economy, Internet + Traditional Industry, Internet finance, Internet Security Payment, Morality and Law under the Internet
Nowadays, the New Thinking of Internet Business Model has been developing for nearly 10-20 years, and many Real Economies are also suffering from the impact. Traditional Industries need to integrate with the Internet. The impact of Internet sharing Economy on Traditional services and the challenges of Laws and regulations seem to be disrupting the previous business rules, How can governments with different cultural and custom backgrounds formulate Laws and regulations suitable for their own national conditions.
It is the first to develop Internet technology to the extreme.
China is a big Manufacturing country of people's livelihood Industry, It is the first to Development of Internet Technology to the extreme. It is also the first to develop the C2M Business Model, which directly connects users and factories, reduces the intermediate circulation links, and provides users with more cost-effective goods and better service experience. Manufacturers only need to supply goods, and the platform is responsible for sales, without middlemen. C2M Model eliminates the layers of increase in prices by middlemen, and consumers directly connect with factories. In the Traditional Mode of Sales, a large cost is inventory. C2M Mode greatly reduces the squeeze of inventory and capital. At the same time, it also improves the management efficiency in product production. In addition, it can avoid the periodicity and unsalable of products. The factory has no inventory, and the price of products purchased by customers is lower, which maximizes the interests of customers in the factory. Today, the development of enterprises can only do something with the trend. The new infrastructure technology and big data accumulation of cloud, together with AI Artificial Intelligence and Cloud Computing, Serve the Platform Ecology, Whether it is artificial intelligence, cloud computing or quantum computing, Internet thinking, innovation and implementation of sustainable development strategy can always find a way suitable for their own Platform Ecology.
目錄
致謝詞 I
摘要 II
ABSTRACT III
目錄 V
圖目錄 VIII
表目錄 VIII
第一章 緒論 1
第二章 理論背景 3
2.1研究背景 3
2.2互聯網+商業思維研究動機和目的 7
第三章 互聯網個案研究 11
3.1 互聯網+共用經濟 11
3.1.1 共用經濟重要議題 12
3.1.2 共用經濟判決所引發的爭議 13
3.1.3 共用經濟法律與道德問題 14
3.1.4電動汽車無人駕駛 16
3.1.5 智慧醫療與大健康行業 21
3.1.6 互聯網的壟斷協議、不正當的競爭 22
3.1.7 生物識別資訊的道德與法律 24
3.1.8 負責任的數據新經濟 25
3.1.9 總結 27
3.2 互聯網+視頻 28
3.2.1抖音娛樂和線上直播帶貨 28
3.2.2 線上娛樂的廣告效應 29
3.3互聯網+金融 29
3.4 互聯網+的公共出行 31
第四章 C2M商業模式(互聯網+先進製造業) 34
4.1 C2M模式背景 34
4.2 C2M個案研究 38
4.2.1 阿里巴巴C2M的犀牛智造 40
4.2.2 京東多品牌和跨品類的製造工廠 42
第五章 工業互聯網和工業製造4.0 50
5.1 工業自動化在不同國家發展 50
5.2 工業自動化的背景 51
5.3 工業4.0和中國製造2025 53
5.4 總結 54
第六章 C2M商業模式個案分析 56
6.1 C2M商業模式SWOT分析 56
6.2 必要商城C2M工廠商業模式九大元素 56
第七章 結論 59
7.1 互聯網+的商業思維發展的對策 59
7.2 研究的限制 60
參考文獻 62
中文部分 62
英文部分 63
參考文獻
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英文部分
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