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作者(中文):歐晏伶
作者(外文):Ou, Yan-Ling
論文名稱(中文):新冠肺炎衝擊下的企業成長策略-以艾司摩爾為例
論文名稱(外文):Business Growth Strategy During COVID-19 Pandemic- A Case Study of ASML
指導教授(中文):丘宏昌
指導教授(外文):Chiu, Hung-Chang
口試委員(中文):謝依靜
唐運佳
口試委員(外文):Hsieh, Yi-Ching
Tang, Yun-Chia
學位類別:碩士
校院名稱:國立清華大學
系所名稱:國際專業管理碩士班
學號:108077503
出版年(民國):110
畢業學年度:109
語文別:英文
論文頁數:28
中文關鍵詞:新冠肺炎新型冠狀病毒企業策略半導體
外文關鍵詞:CoronavirusCOVID-19Business StrategySemiconductor
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The COVID-19 pandemic has caused more than 3 million deaths worldwide and the death tolls have been rising steadily. Facing the current global economic stagnation caused by the disease and the huge revenue decline of many industries, companies are racking their brains to think about how to stabilize operations and how to control the losses incurred by COVID-19. This study aims at understanding how coronavirus has affected the semiconductor industry, and how did ASML, the leader in the semiconductor equipment industry, manage to achieve business objectives during the crisis. The results of this study can provide managerial implications for other market players to adopt when they face potential crisis in the future.
TABLE OF CONTENTS
ABSTRACT I
ACKNOWLEDGEMENT II
TABLE OF CONTENTS III
LIST OF FIGURES IV
LIST OF TABLES V
CHAPTER 1 INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Objectives 3
1.3 Research Questions and Flowchart 3
CHAPTER 2 LITERATURE REVIEW 5
2.1 Impact of COVID-19 on Business Performance 5
2.2 Michael Porter's Five Forces Model 7
2.3 Dynamic Capability Theory 9
CHAPTER 3 OVERVIEW OF SEMICONDUCTOR INDUSTRY 11
3.1 History 11
3.2 Development of Semiconductor Industry in Taiwan 13
3.3 Analysis of Semiconductor Equipment Manufacturers 15
CHAPTER 4 CASE STUDY ANALYSIS 19
4.1 Introduction of ASML 19
4.2 Challenges Posed by The COVID-19 20
4.3 Competitive Advantage and Survival Strategies During COVID-19 Pandemic 22
CHAPTER 5 CONCLUSION 26
REFERENCE 27

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