隨著時代變遷，現代人生活模式改變，對休閒活動和旅遊的重視增加。政府將觀光產業視為重要發展方向，透過政策和設備提升促進觀光活動，期望增加國內外旅遊人數。依據交通部觀光局2011年至2019年共61,649筆來臺旅客消費及動向調查問卷資料，依來臺旅客不同之性別、年齡、年收入、教育程度、國籍等作為變項，探討影響交通運輸工具搭乘滿意度的因素，且進一步探究交通運輸工具搭乘滿意度對旅客來臺重遊意願的影響。
研究結果顯示，在計程車使用者中，女性、高教育程度 (大專及碩博士) 以及美加籍旅客顯示出相對較高的滿意度。捷運使用者中，女性、高教育程度、低年收入與美加籍旅客相對更滿意。對於臺鐵使用者，30歲以上、高教育程度、低年收入及美加籍旅客均呈現較高的滿意度。至於公民營客運，高教育程度、較低年收入，以及美加籍旅客表現出相對較高的滿意度。除此之外，各交通工具的滿意度對旅客來臺重遊意願有顯著正向影響。

As the times change and the modern lifestyle evolves, there is an increased emphasis on leisure activities and travel. The government views the tourism industry as a crucial development direction, aiming to promote tourism activities through policies and infrastructure enhancements in order to boost both domestic and international tourist numbers. Based on survey data from the Tourism Bureau of the Ministry of Transportation and Communications spanning from 2011 to 2019, totaling 61,649 responses, this study explores the factors influencing satisfaction with transportation modes among incoming tourists, considering variables such as gender, age, income, education level, and nationality. Furthermore, the study investigates the impact of satisfaction with transportation on tourists' willingness to revisit Taiwan.
The research findings reveal that among taxi users, females, individuals with higher education (college and postgraduate), and travelers from the USA and Canada exhibit relatively higher satisfaction levels. Within Mass Rapid Transit (MRT) users, females, those with higher education, individuals with lower income, and tourists from the USA and Canada express relatively higher satisfaction. For Taiwan Railway (TaiRail) users, individuals aged 30 and above, those with higher education, lower income, and tourists from the USA and Canada all demonstrate higher satisfaction. As for privately operated bus services, higher education, lower income, and tourists from the USA and Canada show relatively higher satisfaction levels. Furthermore, satisfaction with each of transportation significantly influences tourists' willingness to revisit Taiwan, exhibiting a positive correlation.

目錄
中文摘要-----I
ABSTRACT-----II
致謝-----III
目錄-----IV
表目錄-----V
第一章 緒論-----1
第二章 文獻探討-----4
第一節 影響旅遊滿意度之因素-----4
第二節 交通工具與旅遊之關係-----5
第三章 資料、變數說明與敘述性統計-----8
第一節 資料來源與變數說明-----8
第二節 樣本敘述統計分析-----8
第三節 不同交通工具搭乘人數-----10
第四章 迴歸模型設定-----11
第五章 實證分析-----12
第一節 相關分析-----12
第二節 迴歸分析結果-----12
一、交通工具滿意度分析-----12
二、交通工具滿意度對重遊意願的分析-----14
第六章 結論與建議-----17
第一節 結論-----17
第二節 限制與建議-----19
參考文獻-----20
中文文獻-----20
英文文獻-----20
附表-----24

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