2020年新冠肺炎疫情，國際觀光嚴重的衰退，成為疫情下的重災區；而各國為了防止具有高傳染性的肺炎持續擴散，紛紛開始進行封城及鎖國政策，導致出國人口數急速地降低，讓一般常見的跨國旅行變成遙不可及。而疫情蔓延至今已超過一年，雖有疫苗研發完成並開始施打，但遲遲不見國際疫情趨於緩和，並有新型的變種病毒持續肆虐全球。台灣在連續多月國內零確診，疫情趨於緩和之際，為了振興國外觀光，首選帛琉進行泡泡旅遊計畫，但結果卻不甚理想。日本於2015年起連續6年，超越中國大陸及香港成為台灣人最常到訪的國家，本研究將聚焦於日本，探討在疫情的威脅下，何種情況會促使國人重啟國外旅遊。
本文首先整理台灣及日本疫情現況及防疫方式等資料，並採取自行設計問卷的方式來進行量化分析，使用迴歸模型來探討在疫情下重啟赴日旅遊的意願的影響因素。實證結果得到在性別、年齡、婚姻狀況、是否有去過日本、去過日本次數的解釋變數中，性別、婚姻狀況及是否去過日本，對於我們感興趣的變數有顯著的影響，其中又以是否去過日本最為顯著。本文之實證結果將可提供欲赴日旅遊的國人參考、旅遊業者的商業決策評估、政府（如行政院交通部觀光局）促進旅遊、開放邊境的決策參考。

In 2020, the coronavirus pandemic had made international tourism a serious recession, which has caused disaster all over the world. In order to prevent the continuous spread of highly infectious pneumonia, many countries have been put on lockdown policy, which leads to the rapid reduction of the number of people moving or travelling abroad, making the common cross-border travels like day dreams can’t be reached. However, the epidemic period has lasted over a year, although vaccine research and development has been completed and people started to be vaccinated continuously, the impacts by Corona virus is not moderated at all; even worst, the variant of virus was born and started to ravage the world. Due to the epidemic situation has turned to more moderate situation in Taiwan than in China for more than months, in order to revitalize overseas tourism, Taiwanese proposed to have bubble tourism plan with Palau. Nevertheless, the results did not come up so well instead. On the other hand, Japan has been the most frequent visited country for Taiwanese in the past six consecutive years since 2015, surpassing mainland China and Hong Kong as a result. Thus, this study will focus on Japan to explore under however kind of conditions will prompt Taiwanese to restart overseas tourism under the threat of epidemic.
Taking Japan as an example, this paper collects the data of the current epidemic status and the prevention methods of Japan and Taiwan by using the self-designed questionnaire as a quantitative analyzing tool, along with the regression model, to show the influencing factors of the willingness to restart the tourism to Japan under the epidemic. The empirical results show that the gender, age, marital status, whether we have been to Japan and how many times we have been to Japan as explanatory variables, among all these reasons we are interested in, this explanatory variable “have you been to Japan” has the most significant impact in the questionnaire. The empirical results of this paper will provide Taiwanese citizens and decision makers of tourists’ industry that want to travel to Japan as references for choices

論文摘要 I
ABSTRACT II
致謝 III
圖目錄 V
表目錄 VI
第一章 緒論 1
第二章 我國新冠肺炎疫情介紹 4
第一節 台灣疫情現況 4
第二節 台灣防疫方式 5
第三章 日本新冠肺炎疫情介紹 10
第一節 日本疫情現況 10
第二節 日本防疫方式 11
第四章 資料說明與分析 15
第一節 資料來源 15
第二節 變數說明 15
第三節 敘述統計 16
第五章 實證結果與討論 18
第一節 實證模型設定 18
第六章 結論與建議 20
英文參考文獻 21
問卷 30

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