This study, offers preliminary information of the impact COVID-19 pandemic has caused on corporate social responsibility in Honduran companies. Though CSR leaders have faced challenges and been forced to conduct adjustments to their strategies and programs amidst pandemic, we present that coronavirus crisis also opens the door to opportunities for CSR to go beyond compliance and gain momentum for relevancy and strengthen companies’ sustainability vision on the long-term. The research also shares the CSR response of four Honduran companies from different industries during COVID-19 by exposing their main pillars of work and the targeted stakeholders. Based on the findings, it is suggested the results could be used as lessons learned on how CRS can cope with similar crises in the future and contributes to literature on COVID-19’s impacts on CSR.

TABLE OF CONTENTS
ABSTRACT I
LIST OF FIGURES IV
LIST OF TABLES V
CHAPTER I: INTRODUCTION 1
CHAPTER II: LITERATURE REVIEW 3
2.1 Understanding corporate social responsibility 3
2.1.1 The evolution of Corporate Social Responsibility 3
2.1.2 Relevant concepts and theories 5
2.2 Corporate social responsibility and crisis management 7
2.2.1 What is Crisis? 8
2.2.2 Crisis effects 9
2.2.3 Types of crisis 10
2.2.4 Crisis management 13
2.3 Corporate social responsibility in Honduras 14
2.3.1 Development of corporate social responsibility in Honduras 15
2.4 Corporate social responsibility in times of COVID-19 pandemic 18
2.4.1 COVID coronavirus Pandemic 19
2.4.2 Corporate social responsibility amidst pandemic crisis 19
2.4.3 COVID-19 crisis calls for corporate social innovation 21
2.4.4 CSR response during COVID-19 pandemic 22
2.4.5 Corporate responsibility is not a marketing tool during times of crisis 24
CHAPTER III: RESEARCH METHODOLOGY 26
3.1 Research objectives 26
3.2 Research design 27
3.3 Sample 28
3.4 Data collection 30
3.5 Data analysis 31
CHAPTER IV: FINDINGS AND DISCUSSION 34
4.1 Findings 34
4.1.1 Challenges, adaptations and opportunities for CSR in the context of COVID-19 34
4.1.2 CSR key pillars and stakeholders’ relational strategy 44
4.2 Discussion 53
CHAPTER V: CONCLUSIONS 59
5.1 Limitations 63
5.2 Future research 64
REFERENCES 65

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