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The development of Taiwan’s media, along with the development of Internet technology and smartphones, has dramatically changed the habits of readers. It has also changed Taiwan’s traditional media environment. There are two main categories: native online media, and traditional-media-transformed digital media.
Whatever the category, it directly reflects how the technology has changed readers behavior and the Effective Communication, as well as how they affect the company's operations. After all, in today's media industry, advertising revenue is still the main source of income. An effective media channel is still the first choice for major advertisers.
This research will discuss the development of Taiwan’s media business model and digital transformation, and take Taiwan’s first business and financial media, Business Weekly, as the research subject to discuss how a traditional print magazine can meet its readers in the digital form, at the same time maintain its business profit.
Keywords: Innovation Strategy, Business Transformation, Media management, Digitization
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