2018 年中華民國全國性公民投票第 16 案，也被稱為「以核養綠」 公投，以接近 6 成的贊成率，成功扭轉政府的「非核家園」政策，廢 除電業法第 95 條第 1 項「核能發電設備應於中華民國一百十四年以 前，全部停止運轉」之條文，這也是我國史上首次見到「擁核」成為 多數民眾的聲音。
我國在 1970 年代由於經濟起飛，電力需求大幅度成長，又面臨到 第一次石油危機，而我國也因地理環境不佳，能源高度仰賴進口，當 時的政府決定引進核能發電，以避免石油危機對國家經濟帶來衝擊。 但後來陸續發生的車諾比及福島事故，導致我國核能發電陷入了困境， 主張反核的民進黨也在執政後於 2017 年初將非核家園入法，並制定 2025 年燃氣 50%、燃煤 30%及再生能源 20%的國家能源配比目標。
但是，一場遍及全台的大停電在電業法通過修訂後 6 個月的夏季 發生，缺電逐漸成為一項熱門的辯論話題，以核養綠公投也在這個情 況下於 2018 年初由 3 位學者所發起。本文將以該公投案作為案例， 就以核養綠公投案發起人如何透過有效的政策行銷工具來進行核能 溝通，導致民意轉變等，來進行研究探討。

關鍵詞:賦名政策、創新策略、政策行銷、核能溝通、公民投票

In November 2018, the "Go Green with Nuclear" referendum, supporting the abolishment of Nuclear-Free Homeland policy of the country, was passed in Taiwan with nearly 60% of the vote. This was the first time that the pro-nuclear voice had stood out since the nation first started using nuclear reactors to generate electricity in the 1970s.
Nuclear power generation in Taiwan faced numerous obstacles following the Chernobyl and Fukushima accidents. The current ruling party (Democratic Progressive Party), which is often referred to as the anti- nuclear party, decided to amend the Electricity Act in January 2017 so that all nuclear energy based power-generating facilities have their operating licenses expire and cease operation by 2025. The expected share of electricity released by the government for 2025 is 50% natural gas, 30% coal and 20% renewables.
A massive blackout, which affected around seven million households, occurred six months after the amendment passed. Insufficient power supply in the nation started to attract more attention from the public. In January 2018, a referendum was proposed by the co-founder of a pro- nuclear group and two other scholars. The process of collecting signatures wasn't smooth in the beginning, but, in this case, we got to see how proper usage of policy marketing tools, especially the framing strategy, led to a consensus without support from any parties or organizations.

Keywords: framing, innovation strategy, policy marketing, nuclear communication, referendum

中文摘要 ii
ABSTRACT iii
誌 謝 iv
TABLE OF CONTENTS v
LIST OF FIGURES vii
LIST OF TABLES viii
I. INTRODUCTION 1
II. FROM ONE OF THE TEN MAJOR CONSTRUCTION PROJECTS IN THE 1970S TO A PLAGUE-LIKE ISSUE AND FINALLY BACK TO SUCCESS 2
A. A History of Nuclear Power Generation in Taiwan 2
B. The 729 Crisis of Insufficient Power Supply and the 815 Blackout in 2017 5
C. "Go Green with Nuclear" Referendum 7
D. Reactions of the Government 12
E. 2020 Taiwanese Presidential Election 12
III. CONCLUSION AND DISCUSSION 13
A. How did Go Green with Nuclear succeed? 13
B. Listen to the Experts 19
C. It Cannot Just Be Politics 21
D. Every Energy Source Has Its Pros and Cons 23
E. The Best Energy Mix for Taiwan 27
F. Other Suggestions 29
REFERENCES 31

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