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作者(中文):張弘盈
作者(外文):Chang, Hung-Ying
論文名稱(中文):上網工具對追劇行為與娛樂時間的影響
論文名稱(外文):Internet Access Devices, Binge Watching, and Time for Entertainment
指導教授(中文):吳世英
指導教授(外文):Wu, Shih-Ying
口試委員(中文):林長青
謝銘逢
學位類別:碩士
校院名稱:國立清華大學
系所名稱:公共政策與管理碩士在職專班
學號:106171508
出版年(民國):108
畢業學年度:107
語文別:中文
論文頁數:35
中文關鍵詞:追劇追劇行為網路與追劇
外文關鍵詞:Binge-watchBinge-watching BehaviorInternet und Binge-watch
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追劇形成了另一種流行文化,不僅改變了閱聽者收視戲劇及娛樂的習慣、更改變了他們的生活型態,進而促使影視產業的轉型,而改變的來源似乎都來自於多元的上網工具。追劇成為新興娛樂活動之一,與現今多元上網工具的發展有非常直接的關係。本文透過實證研究方式,運用科技部「臺灣傳播調查資料庫」第二期第一次調查問卷資料,驗證上網工具對追劇行為與娛樂時間之關係。
研究結果發現,不論透過何種追劇工具與追劇時間皆呈現顯著正相關,意謂追劇與網路普及有高度相關。而電視雖不會因為網路科技發達而消失,但就便利性及戲劇種類選擇性來說,則遠遠不及其他追劇工具。另外,受訪者在透過看電視追劇也同時使用手機上網娛樂、用MOD追劇同時使用平板及手機上網娛樂、用手機(平板)追劇時同時也用電腦上網娛樂等一心多用行為,邊追劇邊滑手機、邊看電視邊上網等現象已成為現今社會中普遍的行為模式。
而個人特徵變數在迴歸結果中發現,男性受訪者及無伴侶的受訪者花費在使用在電腦上網娛樂活動時間較女性受訪者多,推測與電競運動或許有關外,也可能由於女性在家庭中多擔任照顧者角色,可花費在上網娛樂之時間即被日常瑣事所瓜分稀釋了。年輕族群相較壯年及熟齡族群受訪者,更常上網從事娛樂活動,推測原因可能由於網路技能較熟稔;而無工作的學生、家庭主婦及待業者等族群,相較全職工作者來得有空閒時間上網娛樂。教育程度與所得收入部分則顯示程度或收入愈高所花費上網娛樂時間愈少,推測原因為投入職場及學習時間較多,致減少上網從事娛樂活動的時間。這結果合理的呈現出現實生活型態。
Binge-watch has formed another popular culture. Not only has it changed the habits of audiences to watch TV drama and entertainment, but also changed their lifestyle, which in turn led to the transformation of the film industry. The source of change seems to come from diverse online tools. Binge-watch has become one of the emerging entertainment activities, and today it has a very direct relationship with the development of diverse internet tools. Through empirical research, this second paper uses the first questionnaire survey data from the "Taiwan Communication Survey (TCS)" of Ministry of Science and Technology (MOST), to verify the relationship between Binge-watching behavior and the entertainment time.
The study found that no matter what kind of binge-watching tools are used, the results are significantly positively correlated with the time of binge-watch, which means that Binge-watch is highly correlated with the popularity of the Internet. Although TV will not disappear due to the development of Internet technology, it is far less than other Binge-watching tools, in terms of the convenience and varieties of TV drama. In addition, respondents can engage in many multitasking behaviors when watching TV dramas, such as using mobile phones to access the Internet, using MOD and mobile phones (tablets) to binge-watch, using computers and mobile phones (tablets) to access the Internet at the same time. The phenomenon of phubbing und surfing the Internet while watching the TV has become a common behavior pattern in today's society.
In the regression results, the personal characteristic variables found that male respondents and unaccompanied respondents spent more time for entertainment in Internet than female respondents. Presumably this may be related to eSports, or it may be due to the fact that women are more of a caregiver in the family. The time they can go online for entertainment is divided up by daily chores. Younger groups are more likely to engage in recreational activities online than those of adult and mature groups. The reason may be that their network capabilities are more familiar; Non-working students, housewives and unemployed people have more time to surf the Internet than full-time workers. The higher the level of education order income, the less time spent on online for entertainment. Presumably because they spend more time in the workplace and learning, which leads to less time spent on entertainment online. This result reasonably presents a realistic lifestyle.
論文摘要 I
ABSTRACT II
謝辭 IV
目錄 V
圖表目錄 VI
第壹章 緒論 7
第貳章 文獻探討 9
第參章 實證模型與資料 11
3.1 實證模型 11
3.2 資料來源 13
3.3 變數分類與定義 14
3.4 敘述統計 17
第肆章 實證結果與討論 18
4.1 追劇時間推估結果 19
4.2 電腦、平板、手機上網娛樂時間決定因素 20
4.3 綜合討論 23
第伍章 結論 25
參考文獻 27
胡芳宜,(2017):「電視、網路影音及行動影音平台做為電視劇觀看管道之競爭區位分析」,國立中正大學傳播學系電訊傳播研究所碩士論文。
晉曉菲,(2017): 「論追劇行為裡的媒介選擇」,國立臺灣科技大學企業管理系碩士論文。
許雅玲(2010):「網路傳播效果對偶像劇收視行為影響之探究」,國立臺北大學企業管理學系碩士論文。
張宇涵(2016):「YouTube、Dailymotion及愛奇藝線上影音分享平台市場之競爭區位分析-以閱聽人資源角度探討」,國立中正大學傳播學系電訊傳播研究所碩士論文。
 
 
 
 
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