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The roll-to-roll precision wet coating has a wide range of processing applications. The technology can be adapted to different industries such as TFT-LCD display, medical services, consumers’ goods, solar energy, etc. To lead the market, coating technology requires not only high-precision equipment and stable on-site processing quality, but also the ability to get material differentiation on time. As the market demand increases, many competitors seek to join this opportunity and satisfy the growing need. Especially in China, where significant investments in advanced equipment and the importance of recruiting the best talents accelerate the intensity of industrial competition.
The objective of this research is mainly to study the roll-to-roll precision wet coating industry, including manufacturers with their strengths and weaknesses, data analysis from case studies, then further explore the current status of the industry, each competitor and their respective developments and potential future business directions.
Additionally, it supports various marketing management principles and theories, and describes how the researched companies adopt strategies within the leading manufacturers' competition. Manufacturers of roll-to-roll precision wet coating are mainly located in Japan. Therefore, the majority of the case studies presented and manufacturers examined are based in Japan, which more complies with the current market situation.
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