股票市場是國內所有投資工具中最廣為投資人所熟悉的，不論是從早期投資管道的關係因此全民瘋台股，到後來科學園區興起的員工配股等，讓國內投資人對於＂股票＂這個名詞一直無法釋懷，也因此產生了許多的＂特殊行業＂來因應市場的市需求。
然而由寡佔市場慢慢走向完全市場的證券公司與短視的企業文化，導致國內證券市場開始面臨手續費的淨收入衰退，最後這樣的經營方式遍及各項商品時候，它所影響的就不單單只有股票市場而已。 除了一直下滑的獲利而產生的經營壓力外，還有甚麼樣的方式可以解除證券業的危機呢? 除了合併還有甚麼樣的方式可以讓這個市場再度重振山河呢？
另外，Fintech的興起與投資人交易習性的改變讓券商重新燃起了希望，因此如何從中再去做開源節流的重新調整，使券商有重生的機會是我們一直所希望看到的＂新券商＂， 因此如何讓企業也能從中學到新的思維是我們最重要的課題。企業文化的再造與重新定位是券商的重點。

Stock market is the most familiar to domestic investors among all investment instruments. Whether it is because of the early outlet for investment that the whole people are crazy about Taiwan stocks, or the subsequent rise of employee stock allotment in science parks, etc., the term "stock" has always been inseparable for the domestic investors, which has resulted in many "special industries" to meet the demands of the market.
However, securities companies and short-sighted corporate culture in the course of gradually moving from oligopoly market to perfect competition market, leading to the domestic securities market began to face the decline of net income of handling fees, and ultimately when such a business mode is spread over all commodities, it not just affects the stock market. In addition to the operating pressures caused by declining profits, what other ways can we solve the crisis in the securities industry? What other ways can we revive the market besides mergers?
In addition, the rise of Fintech and the change of investors' trading habits have given brokers rekindled hope. Therefore, how to readjust from increasing income and reducing expenditure and give brokers a chance to rebirth is the "new brokers" that we have always hoped to see. Therefore, how to enable enterprises to learn from it to new thinking are our most important topic, and the reconstruction and repositioning of corporate culture is the key point of the brokers.

目錄
摘 要-----------I
Abstract--------II
誌謝辭----------III
目錄------------IV
圖表目錄--------VI
第一章 緒論----------------------------1
1.1 研究背景與動機---------------------1
第二章 研究方法------------------------11
2.1 研究方法說明-----------------------11
2.2 研究對象與範圍---------------------14
第三章 產業背景 概況與市場分析---------16
3.1 證券業的背景與發展-----------------16
3.2 證券業的規模-----------------------26
3.3 經紀業務的產業概況-----------------28
3.4 經紀業務公司經營的型態與面臨的問題-34
3.5 經紀業務的機會與限制---------------37
第四章 個案公司分析--------------------38
4.1公司現況簡介------------------------38
4.2公司之成立發展過程------------------39
4.3個案公司面臨之現況與問題------------41
第五章 結論與建議----------------------42
5.1結論--------------------------------42
5.2個案公司未來的發展與挑戰與建議------42
参考文獻-------------------------------45

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