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Agriculture is the basic need for every society. And leafy greens are nutritious food for human body. The growth of plant relies on the photosynthesis to promote growing process. Nowadays, technology of vertical farming is the most developed technology in indoor farming field. When we grow plant indoor, we can control different environment parameters to increase yield rate without the impact from outdoor uncontrolled climate and polluted ground soil. Furthermore, we don’t use any pesticide in vertical farming system to decrease the damage for nature soil and create a non-toxin growing environment for plants.
This article is a case analysis. The case, YesHealth, utilize their strong technology background to develop indoor farming system, lighting equipment, high oxygen contained sterilized function water treatment, automation and control system in order to build up a suitable growing environment for plants. This company had found out their own successful formula to run a large scale vertical farm, which can reach stable quantity and quality. Not only to provide premium leafy greens to people but also promote Taiwan advanced agriculture technology to the world.
This study bases on different reference related to agricultural technology to analysis this case’s current local and foreign business model development, market reception and future potential opportunity in order to provide further strategic suggestions and hope to increase the effectiveness of sales development of this company.
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