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The content of film and Television in Taiwan has been played a critical role in the Chinese world. Many audiences in Asia were influenced by Taiwan Television programs.
During the prosperity of decade of idol drama from 2001 to 2011, a lot of outstanding talents had been developed. However, as Korean drama and China economies rose in the past decades, they attracted a lot of talents. Due to Taiwan drama market had been squeezed, the film and Television companies started to tighten budget which resulted in insufficient competitiveness and a decline in output. In 2017, the export value of Television was NTD $9.68 billion, compared to 2016 which had 11.42% decreased.
Among the content of film and Television, Television drama is the highest efficiency and huge influence programs. All TV stations regard main stream dramas as cores, however, the source of profit still coming from traditional advertising and authorization. Due to the policy of subsidy from government has been changed to encourage self-innovation, it’s resulted in the industries shoot films after get the subsidy which caused vicious circles. In contrast, since 1998 South Korea government officially announced “culture-oriented” policy, from enterprises to country, regard film and Television business as core valve to drive the development of economy. Over two decade of Korean wave, there had an very successful Korean drama “ Descendants of the sun” produced up to NTD $283 billion in 2016. It’s a very good role model that can be learned.
The thesis reviews the business performance and investigates the competitiveness of Sanlih E-Television self-produced “Iron Ladies” point of view. Besides, the government needs to drive Taiwan Creative Content Agency functionally, then industries and innovation team can take actions accordingly. It’s important and necessary that develop professional talents, induct business model and systematic in the preparation of production. Therefore, Taiwan TV dramas can sustain in the world and the business can be competitive. |