在實務上如何有效地整合設計、研發、工程與行銷在新產品開發團隊一直是一個傳統的問題，特別是在研發組織內的研發工程師，市場使用者和設計師相互之間的不同觀點與角色。本文研究了由工業技術研究院(ITRI)在2010年發起的設計驅動平台(design-driven platform, DDP)，可以解決這一傳統問題。本研究提出DDP的研究架構，包括四個設計功能模組階段：發現(discover)，定義(define)，開發(develop)，與交付(deliver)，探討研發工程師、市場使用者和設計師三者共同協作新產品開發流程與成果。研究以DDP平台加值成功的三個新商業產品為個案，經過深度訪談，探討設計驅動的新產品開發的過程。研究成果顯示DPP的關鍵成功因素包括：為研發工程師證明技術的市場價值，平台操作機制的協同作用，與為企業設計合適的平台執行流程。本研究結論指出，DDP 有效地促進了新產品開發過程，而設計師中介轉譯員、未來情境需求探索、技術價值主張分析和跨領域共創是DDP差異化的特徵，最後，提出了發展可行的設計驅動平台的一些管理意涵。

Abstract
It is a traditional problem to integrate the tasks between designers, engineers, marketing people in the new product development process. The study examines the design-driven platform (DDP) initiated by the Industrial Technology Research Institute (ITRI) in 2010, which can solve this traditional problem. This research proposes the research framework of DDP, including four design function stages: discover, define, develop, and deliver. The study selects three successful cases and illustrates these cases by the proposed DDP framework. The results reveal that key success factors for operating DPP including: (1) proven technology value in the market, (2) the synergy of platform operating mechanisms, and (3) a suitable platform execution process. The study concludes that DDP facilitates new product development process efficiently and effectively. And the interpreters, future scenario and needs scouting, technology value proposition analysis, and multidisciplinary co-creation are features of the DDP differentiation. Finally, some managerial implications for developing a workable design-driven platform are suggested.

摘要 i
Abstract ii
目錄 iv
圖目錄 vii
表目錄 viii
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究問題 2
1.3 章節架構 2
第二章 文獻探討 4
2.1 設計驅動創新 4
2.1.1設計與創新 4
2.1.2設計驅動創新的發展與擴展 4
2.1.3設計創新與其他設計的不同 6
2.1.4設計創新對企業產品開發的重要性 8
2.1.5 價值共創 9
2.2 新產品開發(New Product Development, NPD) 9
2.2.1新產品開發流程 10
2.2.2新產品開發參與角色 10
2.2.3新產品開發的模糊前期 11
2.3 設計驅動創新平台 12
2.3.1技術平台 12
2.3.2設計協作平台 13
2.3.3設計驅動創新平台 14
2.4 研究架構 16
第三章 研究方法 17
3.1 個案選擇 17
3.2 質性研究與資料蒐集 18
3.2.2 資料蒐集 19
第四章 研究結果 21
4.1 個案一：感性資料庫之光治療眼鏡 21
4.1.1 Discover階段— 21
4.1.2 Define定義階段— 23
4.1.3 Develop發展階段— 25
4.1.4 Deliver傳遞階段— 28
4.2個案二：科技製造業之3D列印機 30
4.2.1 Develop發展階段— 30
4.2.2 Deliver傳遞階段— 34
4.3個案3：設計新創公司之意集設計DreamVok 36
4.3.1 Discover探索階段— 36
4.3.2 Define定義階段— 39
4.3.3 Develop發展階段— 45
4.3.4Deliver傳遞階段— 47
4.4 跨個案比較 50
4.4.1三個案在設計創新平台上對新產品開發案例的不同價值 50
4.4.2設計驅動創新平台關鍵因素 51
第五章 討論 52
5.1設計驅動創新過程角色的互動與擴展 52
5.2 設計創新對新產品開發流程回饋 54
5.3設計驅動創新平台價值 54
5.4設計與技術人員合作的途徑與限制 55
第六章 結論與建議 58
5.1 結論 58
5.2 建議 59
參考文獻 60

中文部分
洪偉肯、黃天佑(2013)，設計為科技加值的途徑: 以 Dechnology 專案為例，設計學報 ，18(1)，41-64。

英文部分
Achiche, S., Appio, F.P., McAloone, T.C., and Di Minin, A. 2013. Fuzzy decision support for tools selection in the core front end activities of new product development. Research in Engineering Design, 24(1), 1-18.
Bellini, E., Dell'Era, C., Frattini, F., and Verganti, R. 2017. Design-driven innovation in retailing: An empirical examination of new services in car dealership. Creativity and Innovation Management, 26(1), 91-107.
Bolton, R., and Saxena-Iyer, S. 2009. Interactive services: A framework, synthesis and research directions. Journal of Interactive Marketing, 23(1), 91-104.
Borgianni, Y., Cascini, G., and Rotini, F. 2018. Investigating the future of the fuzzy front end: Towards a change of paradigm in the very early design phases? Journal of Engineering Design, 29(11), 644-664.
Brown, T. 2008. Design thinking. Harvard Business Review, 86(6), 84.
Burdick, D., Bond, B., Miklovic, D., Pond, K., & Eschinger, C. 1999. C-commerce: The new arena for business applications. Research Note, Stanford, CA: Gartner Group.
Chen, M.H., Tseng, M., and Teng, M.J. 2020. Creative entrepreneurs' well-being, opportunity recognition and absorptive capacity: Self-determination theory perspective. Entrepreneurship Research Journal, 10(1), 1-15.
Chesbrough, H. W. (2006). The era of open innovation: Managing innovation and change, MIT Sloan Management Review, 127(3), 34-41.
Cooper, R. G. 2011. Winning at new products: Creating value through innovation. New York: Basic Books.
Cooper, R. G. 1996. Overhauling the new product process. Industrial Marketing Management, 25(6), 465-482.
Cooper, R. G. 2008. Perspective: The stage‐gate® idea‐to‐launch process—update, what's new, and nexgen systems. Journal of Product Innovation Management, 25(3), 213-232.
Cooper, R. G. 2019. The drivers of success in new-product development. Industrial Marketing Management, 76, 36-47.
Design Council, 2005. The ‘double diamond’ design process model. London: Design Council.
Design Council, 2014. Leading business by design: Why and how business leaders invest in design. London, UK: Warwick Business School and Design Council.
Di Stefano, G., Gambardella, A., and Verona, G. 2012. Technology push and demand pull perspectives in innovation studies: Current findings and future research directions. Research Policy, 41(8), 1283-1295.
Driver, A. J., Peralta, C., and Moultrie, J. 2011. Exploring how industrial designers can contribute to scientific research. International Journal of Design, 5 (1), 17-28.
Ernst, H. 2002. Success factors of new product development: A review of the empirical literature. International Journal of Management Reviews, 4(1), 1-40.
Farhana, M., and Bimenyimana, E. 2015. Design driven innovation as a differentiation strategy: In the context of automotive industry. Journal of Technology Management Innovation, 10(2), 24-38.
Gemser, G., and Leenders, M. A. 2001. How integrating design in the product development process impacts on company performance. Journal of Product Innovation Management, 18(1), 28-38.
Geum, Y., Jeon, H., and Lee, H. 2016. Developing new smart services using integrated morphological analysis: Integration of the market-pull and technology-push approach. Service Business, 10(3), 531-555.
Griffin, A. 1997. PDMA research on new product development practices: Updating trends and benchmarking best practices. Journal of Product Innovation Management, 14(6), 429-458.
Grönroos, C. 2008. Service logic revisited: who creates value? And who co‐creates?. European business review, 20(4), 298-314.
Gummesson, E. 2008. Customer centricity: reality or a wild goose chase? European Business Review, 20(4), 315-330.
Gummesson, E., Mele, C., Polese, F., Mele, C., Spena, T. R., & Colurcio, M. 2010. Co‐creating value innovation through resource integration. International Journal of Quality and Service Sciences, 2(1), 60-78.
Hagiu, A. 2015. Strategic decisions for multisided platforms. MIT Sloan Management Review, 10, 4-13.
Handfield, R. B., Ragatz, G. L., Petersen, K. J., and Monczka, R. M. 1999. Involving suppliers in new product development. California Management Review, 42(1), 59-82.
Hauser, J., Tellis, G. J., and Griffin, A. 2006. Research on innovation: A review and agenda for marketing science. Marketing Science, 25(6), 687-717.
Hertenstein, J. H., Platt, M. B., and Veryze, R. W. R. 2005. The impact of industrial design effectiveness on corporate financial performance. Journal of Product Innovation Management, 22(1), 3-21.
Homburg, C., Schwemmle, M., and Kuehnl, C. 2015. New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41-56.
Hossain, M. 2012. Performance and potential of open innovation intermediaries. Procedia-Social and Behavioral Sciences, 58, 754-764.
Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M., and Singh, S. S. 2010. Consumer co-creation in new product development. Journal of Service Research, 13(3), 283-296.
Hung, W.K., and Chen, L.L. 2012. Effects of novelty and its dimensions on aesthetic preference in product design. International Journal of Design, 6(2), 81-90.
Johnson, J.S., Friend, S.B., and Lee, H.S. 2017. Big data facilitation, utilization, and monetization: Exploring the 3Vs in a new product development process. Journal of Product Innovation Management, 34(5), 640-658.
Jugend, D., Araujo, T. R. D., Pimenta, M. L., Gobbo Jr, J. A., and Hilletofth, P. 2018. The role of cross-functional integration in new product development: Differences between incremental and radical innovation projects. Innovation, 20(1), 42-60.
Kembaren, P., Simatupang, T. M., Larso, D., & Wiyancoko, D. 2014. Design driven innovation practices in design-preneur led creative industry. Journal of Technology Management & Innovation, 9(3), 91-105.
Khilji, S. E., Mroczkowski, T., & Bernstein, B. 2006. From invention to innovation: Toward developing an integrated innovation model for biotech firms. Journal of Product Innovation Management, 23(6), 528-540.
Kim, S.J., Kim, K.H., and Choi, J. 2019. The role of design innovation in understanding purchase behavior of augmented products. Journal of Business Research, 99, 354-362.
Koen, P.A., Ajamian, G.M., Boyce, S., Clamen, A., Fisher, E., Fountoulakis, S., Johnson, A., Puri, P., and Seibert, R. 2002. Fuzzy front end: Effective methods, tools, and techniques. New York: Wiley.
Krishnan, V., and Ulrich, K. T. 2001. Product development decisions: A review of the literature. Management Science, 47(1), 1-21.
Leonard‐Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13(S1), 111-125.
Lichtenthaler, U., Lichtenthaler, E., & Frishammar, J. 2009. Retracted: Technology commercialization intelligence: Organizational antecedents and performance consequences. Technological Forecasting and Social Change, 76(3), 301-315.
Luchs, M., and Swan, K.S. 2011. Perspective: The emergence of product design as a field of marketing inquiry. Journal of Product Innovation Management, 28(3), 327-345.
Mauerhoefer, T., Strese, S., and Brettel, M. 2017. The impact of information technology on new product development performance. Journal of Product Innovation Management, 34(6), 719-738.
Menguc, B., Auh, S., and Yannopoulos, P. 2014. Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability. Journal of Product Innovation Management, 31(2), 313-328.
Moultrie, J., and Livesey, F. 2014. Measuring design investment in firms: Conceptual foundations and exploratory UK survey. Research Policy, 43(3), 570-587.
Na, J.H., Choi, Y., and Harrison, D. 2017. The design innovation spectrum: An overview of design influences on innovation for manufacturing companies. International Journal of Design, 11(2), 13-24.
Noble, C.H., Bing, M.N., and Bogoviyeva, E. 2013. The effects of brand metaphors as design innovation: A test of congruency hypotheses. Journal of Product Innovation Management, 30, 126-141.
Norman, D. A., & Verganti, R. 2014. Incremental and radical innovation: Design research vs. technology and meaning change. Design Issues, 30(1), 78-96.
Ogawa, S., and Piller, F. T. 2006. Reducing the risks of new product development. MIT Sloan Management Review, 47(2), 65-71.
Otto, K. N. 2003. Product design: techniques in reverse engineering and new product development. N.J.: Prentice Hall.
Payne, A. F., Storbacka, K., & Frow, P. 2008. Managing the co-creation of value. Journal of the academy of marketing science, 36, 83-96.
Prahalad, C. K., and Ramaswamy, V. 2004. Co‐creating unique value with customers. Strategy & Leadership, 32(3), 4-9.
Reid, S.E., and De Brentani, U. 2004. The fuzzy front end of new product development for discontinuous innovations: A theoretical model. Journal of Product Innovation Management, 21(3), 170-184.
Rothwell, R. 1994. Towards the fifth‐generation innovation process. International Marketing Review, 11(1), 7-31.
Rubera, G., and Droge, C. 2013. Technology versus design innovation's effects on sales and Tobin’s q: The moderating role of branding strategy. Journal of Product Innovation Management, 30(3), 448-464.
Sakellariou, E., Karantinou, K., and Goffin, K. 2017. "Telling tales": Stories, metaphors and tacit knowledge at the fuzzy front-end of NPD. Creativity and Innovation Management, 26(4), 353-369.
Schilling, M. A., and Hill, C. W. 1998. Managing the new product development process: Strategic imperatives. Academy of Management Perspectives, 12(3), 67-81.
Schweitzer, F., Palmie, M., and Gassmann, O. 2018. Beyond listening: The distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation. R & D Management, 48(5), 534-551.
Sethi, R. 2000. New product quality and product development teams. Journal of Marketing, 64(2), 1-14.
Smith, P.G., and Reinertsen, D.G. 1998. Developing products in half the time: New rules, new tools. New York: Wiley.
Stelzle, B., Jannack, A., & Noennig, J. R. 2017. Co-design and co-decision: Decision making on collaborative design platforms. Procedia Computer Science, 112, 2435-2444.
Swann, P., & Birke, D. 2005. How Do Creativity and Design Enhance Business Performance? A Framework for Interpreting the Evidence. 'Think Piece' for DTI Strategy Unit. London: DTI.
Tabeau, K., Gemser, G., Hultink, E.J., and Wijnberg, N.M. 2017. Exploration and exploitation activities for design innovation. Journal of Marketing Management, 33(3-4), 203-225.
Takeuchi, H., and Nonaka, I. 1986. The new product development game. Harvard Business Review, 64(1), 137-146.
Takey, S.M., and Carvalho, M.M. 2016. Fuzzy front end of systemic innovations: A conceptual framework based on a systematic literature review. Technological Forecasting and Social Change, 111, 97-109.
Tether, B. 2009. Design in Innovation: Coming out from the Shadow of R & D. An Analysis of the UK Innovation Survey of 2005. Department for Innovation, Universities & Skills. 09-12.
Thomke, S., and Von Hippel, E. J. 2002. Customers as innovators: A new way to create value. Harvard Business Review, 80(4), 74 85.
Trueman, M., & Jobber, D. 1998. Competing through design. Long Range Planning, 31(4), 594-605.
Vargo, S. L., & Lusch, R. F. 2004. Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
Verganti, R. 2003. Design as brokering of languages: Innovation strategies in Italian firms. Design Management Journal, 14(3), 34-42.
Verganti, R. 2008. Design, meanings, and radical innovation: A metamodel and a research agenda. Journal of Product Innovation Management, 25, 436-56.
Verganti, R. 2009. Design driven innovation: Changing the rules of competition by radically innovating what things mean. Boston, MA: Harvard Business Press.
Veryzer Jr, R. W. 1998. Discontinuous innovation and the new product development process. Journal of Product Innovation Management, 15(4), 304-321.
Walasik, M. 2015. Role of a Technology Transfer Platform in Commercialization of Research Results. Marketing of Scientific and Research Organizations, 17(3), 103- 119.
Walsh, V. 1996. Design, innovation and the boundaries of the firm. Research Policy, 25(4), 509-529.
Wheelwright, S. C., & Clark, K. B. 1992. Creating project plans to focus product development. Harvard Business School Pub, 70-82.
Wu, C. S. M., Huang, W., Chen, P. L., & Sung, T. J.2015. Stakeholder Engagement: Applying Dechnology in a Technology-Oriented Organization. International Conference on Cross-Cultural Design, 414-425.
Yang, C. F., Wu, C. S., Gong, Y., & Sung, T. J. 2014. ‘Transformative service design: from technology to dechnology’. In Louis, F. and Wojciech, C. (Eds.) Advances in The Human Side of Service Engineering, 210-221. Poland: 2014 AHFE Conference.
Yin, R. K. 2017. Case study research and applications: Design and methods. CA: Sage Publications.