能夠成為強大競爭力的不僅僅是產品的技術功能，設計的力量在市場上逐漸被意識到，如何去設計包裝產品，讓產品與消費者產生更多的共鳴，滿足他們不同於功能目的層面的需求。Verganti提出設計力創新的概念，希望企業能夠重視設計師的工作，並讓設計師能夠獨立去探索市場上的設計創新可能，但設計語言多是主觀想法，需要靠一些客觀資料來輔佐設計的進行。
設計師在模糊前端時期便需要一些前置作業來對市場需求進行調查，但這些往往耗時耗力，隨著資訊時代的來臨，我們經常可以聽到「AI」、「Big Data」、「Cloud」是如何改善我們的生活便利性與創新，但在產品設計層面卻鮮有耳聞。產品開發的模糊前端充滿許多的雜訊與不確定性需要被篩選，這是資訊技術所帶來的便利性或許能夠幫助解決的痛點，本研究便試著去探討大數據可以如何去影響產品的設計，本研究透過A研究院的醫療眼鏡設計案來做個案分析，此設計案運用感性設計資料庫在前端研究，幫助做外觀上的設計，嘗試以資訊技術的輔助來強化產品設計。
本研究透過個案分析發現，在關鍵資訊技術的幫助下，大數據確實能夠成為很好的設計輔助工具，特別是在做市場調查這類型的前置作業，幫助設計師理解市場上產品設計的定位，再透過這些資訊來幫助設計的發想，而這些分析產出由於客觀數據化的呈現，更成為設計師與企業之間溝通的工具，企業更能夠去清楚理解設計提案背後的動機與價值，對於設計提案黑箱的疑慮降低，也更能夠讓設計師獨立進行設計研究與創新。
關鍵字：大數據、設計創新、模糊前端、新產品開發

It is gradually realized that not only the technical functions of products that can make competitiveness strong, but the power of design. How to design the products, so that products and consumers can recognize more and be satisfied to their needs that different to technical functional using purposes. Verganti proposed the concept of design driven innovation, hoping that the company can pay attention to the work designers are doing, and let the designer independently explore the possibilities of design innovation in the market. However, the design language interpreted by designers are mostly subjective and needs some objective data to help to understand.
Designers need to investigate market demand during the fuzzy front-end period, but these are often time-consuming and labor-intensive. With the advent of the information technology age, "AI", "Big Data" and "Cloud" become common language. However the improve on the product design level with these kinds of technologies are rarely heard. The fuzzy front end of new product development is full of many noises and uncertainties that need to be screened. This is the pain point that information technology may help solve. This study tries to explore how big data can affect products design through the A research institute's medical glasses design case for case analysis, they use the emotional design database in the front-end research, to help make the appearance of the design.
Through case studies, this study found that with the help of key information technologies, big data can indeed become a effective tool, especially in the market research, to help designers understand the market opportunities of product design. Moreover, this study found that it can be the tool of communication between the designers and the firms because of the objective data representation, reduce the doubts about the design black box proposal and make designers more independently on their road to design innovation.
Keywords : Big Data, Design Innovation, Fuzzy Front End, New Product Development

摘要 I
Abstract II
致謝詞 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章、緒論 1
1.1 研究背景與動機 1
1.2 研究問題 2
1.3 章節架構 2
第二章、文獻回顧 4
2.1 設計創新 4
2.2 模糊前端(Fuzzy Front End)與新產品開發 9
2.3 大數據 16
2.3.1 大數據的影響及應用 16
2.3.2 文字探勘 18
2.4 研究架構 19
第三章、研究方法 23
3.1 個案研究方法 23
3.2 個案選擇 23
3.3. 資料蒐集 24
3.3.1 資料庫數據資料 24
3.3.2 初、次級資料 25
3.4 概念性架構 26
第四章、個案分析 28
4.1 感性設計資料庫的建立 30
4.1.1 大數據資料蒐集 32
4.1.2 語意擴增引擎 35
4.1.3 意象分析呈現 38
4.2 設計提案的運用 40
4.2.1 前期模糊前端的工具方法 41
4.2.2 設計概念發想 44
4.2.3 強化與決策者的溝通 51
第五章、結論與討論 55
5.1 研究結論 55
5.2 研究討論 56
5.3 研究限制 57
參考文獻 58

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