ABSTRACT
The sharing economy concept has attracted considerable attention among academic researchers as well as practitioners. The participation of customers in sharing economy activities, especially companies in this area, is an important aspect where in addition to being an income for the company, it can also help companies in the field of sharing economy to understand customers and the increased features and quality of services provided. Behind customer participation, there is their motivation that drives them to participate.
In Indonesia, there are companies engaged in sharing economic activities that have similarities with Uber's business model, Go-Jek. The overwhelming majority of the population of over 80% is Muslim, so Go-Jek's customers will have many Muslim customers.
However, the current literature and theory of customer motivation to participate in sharing economic activities does not include many aspects and does not deeply explain their motivations. There is also no literature on the motivation of Muslim customers as they participate. Though Muslim customers have a uniqueness about their different lifestyles because it contains Islamic values in it. Therefore, this study is to narrow this gap as well as to contribute to the literature by building up theories about what is the motivation behind the participation of Muslim customers in a share economy in Indonesia by looking at the deep aspects of internal, external and Islamic values.
Furthermore, I develop the Muslim customer motivation model through the perspective of Muslim customers in Indonesia. This study indicates that not only internal and external factors, but Islamic values become the motivation of Muslim customers to participate. There are even external influences that can influence customer decisions to participate even if their intentions are not in line.

TABLE OF CONTENTS
ABSTRACT 1
ACKNOWLEDGEMENTS 2
LIST OF TABLES 5
LIST OF FIGURES 5
1. INTRODUCTION 6
2. LITERATURE REVIEW 8
2.1 The concept of sharing economy 8
2.1.1 The concept and definition 8
2.1.2 Sharing economy in transportation sector 9
2.2 Muslim customer participation 10
2.2.1 Islamic value 11
2.3 Internal and external motivation 11
3. RESEARCH METHODOLOGY 14
3.1 Research objectives 14
3.2 Research design 14
3.2.1 Research methods 14
3.2.2 Sample 15
3.2.3 Data collection 17
3.2.4 Data analysis 18
4. FINDINGS 20
4.1 Satisfaction 20
4.1.1 Internal factors 20
4.1.2 External factors 23
4.2 Expression 24
4.2.1 Internal factors 24
4.2.2 External factors 25
4.3 Islamic religiosity 26
4.3.1 Internal factor 27
4.3.2 External factor 28
5. DISCUSSION & CONCLUSION 30
5.1 Proposed model 30
5.2 Managerial implication 34
5.3 Limitation and future research 35
REFERENCES 36
APPENDIX 41
Appendix 1 – Interview questions 41
Appendix 2 43

LIST OF TABLES……………………………………………………………………………...5
LIST OF FIGURES…………………………………………………………………………….5








LIST OF TABLES
Table 1 – Customer sample description 16
Table 2 – Dimension, Concepts and Representative Data 43

LIST OF FIGURES
Figure 1 – Business Model of sharing economy 13
Figure 2 – Factors in sharing economy 13
Figure 3 – Data Structure of Internal-External Motivation 21
Figure 4 – The Proposed Muslim Customer Motivation Model 33

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