This study examines employees working in luxury and high-end premium malls in India in terms of brand status or conspicuousness value and their relationship with stress at work. When these employees face abusive supervision at their corresponding stores, employees tend to have high stress levels. Data was collected from 68 surveys in 30 stores. The proposed hypotheses were tested with SPSS. The results supported negative relationships between of status, consciousness and stress. The positive relationship between abusive supervision and stress at work was also supported.

Table of Contents
List of Tables 6
List of Figures 7
Chapter One: Introduction 8
Chapter Two: Theories and Hypothesis 12
2.1 Definition of stress 12
2.2 Relationship between status, conspicuousness and stress 13
2.3 Abusive supervision and stress 15
Chapter Three: Research and Methodology 17
3.1 Research Framework 17
3.2 Participants and Procedures 17
3.3 Measures 18
3.4 Analysis Technique 20
Chapter Four: Results 21
Chapter Five: Conclusion and Suggestions 23
5.1 Limitations 24
5.2 Conclusion 25
References 26
Appendix 28

Ahmad, W., Khattak, A. J., & Ahmad, G. (2016). Impact of abusive supervision on job satisfaction and turnover intention: Role of power distance as a moderator. City university research journal, 6(1), 122-136.
Amirkhan, J. H. (2012). Stress overload: a new approach to the assessment of stress. Am J Community Psychol, 49(1-2), 55-71. doi:10.1007/s10464-011-9438-x
Aryee, S., Chen, Z. X., Sun, L. Y., & Debrah, Y. A. (2007). Antecedents and outcomes of abusive supervision: test of a trickle-down model. Journal of Applied Psychology, 92(1), 191-201. doi:10.1037/0021-9010.92.1.191
Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501-517. doi:10.1108/13620430410550754
Chen, M.-F., Lin, C.-P., & Lien, G.-Y. (2011). Modelling job stress as a mediating role in predicting turnover intention. The Service Industries Journal, 31(8), 1327-1345. doi:10.1080/02642060903437543
Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, 42(5-6), 667-681. doi:10.1108/03090560810862570
Gardner, B.B. & Levy, S.J. (1955) The product and the brand, Harvard Business Review, March-April, 33-39.
IBEF. (2018). Indian Retail Industry Analysis. India Brand Equity Foundation.org. Retrieved from https://www.ibef.org/industry/indian-retail-industry-analysis-presentation.
Jain, S. (2016). Impact of digitalization on Indian luxury market. AIMA journal of management & research, 10(4), 1-10.
Kakoli, S. (2008). Relationship between Job Satisfaction & Job Stress Amongst Teachers & Managers. Indian Journal of Industrial Relations, 44(1), 14-23.
Leung, M. Y., Chan, Y. S., & Yuen, K. W. (2010). Impacts of Stressors and Stress on the Injury Incidents of Construction Workers in Hong Kong. Journal of Construction Engineering and Management-Asce,136(10),1093-1103. doi:10.1061/(Asce)Co.1943-7862.0000216
Maheshwari, R., & Verma, P. (2016). Retail companies seeing attrition rate for sales executives drop to 40-45% this year [Press release].Retrieved from https://economictimes.indiatimes.com/industry/services/retail/retail-companies-seeing-attrition-rate-for-sales-executives-drop-to-40-45-this-year/articleshow/53124267.cms
Marcie, C. A., Boswell, W. R., Roehling, M. V., & Boudreau, J. W. (2000). An Emperical Examination of Self- Reported Work Stress Amoung U.S. Managers. Journal of Applied Psychology, 85(1),65-74, doi: 10.1037//0021-9010.85.1.65,
Mason, R. S. (1983). The Economic-Theory of Conspicuous Consumption. International Journal of Social Economics, 10(3), 3-17. doi:DOI 10.1108/eb013935
Mishra, S., & Jain, S. (2018). Unfolding India’s Luxury Market in 2018. Retrieved from https://www.businesstoday.in/opinion/columns/unfolding-india-luxury-market-in-2018/story/271418.html
Mittal.V, & Kamakura, W. A. (2001). Satisfaction, repurchase internt and repurchase behaviour. Journal of Marketing Research, 38(1), 131-142.
O'Cass, J. C., & Frost, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25-39. http://dx.doi.org/10.1002/cb.155
Priyadarshi, P. (2011). Employer Brand Image as Predictor of Employee Satisfaction, Affective Commitment & Turnover. Indian Journal of Industrial Relations, 46(3), 510-522.
Riketta, M. (2005). Organizational identification: A meta-analysis. Journal of Vocational Behavior, 66(2), 358-384. doi:10.1016/j.jvb.2004.05.005
Shermach, K. (1997). 'What consumers wish brand managers knew'.Marketing News, 9th june, 31(12), 9-17.
Tepper, B. J. (2000). Consequences of abusive supervision. Academy of Management Journal, 43(2), 178-190. doi:Doi 10.2307/1556375
Tsui, A. S., Wang, H., Xin, K., Zhang, L. H., & Fu, P. P. (2004). "Let a thousand flowers bloom": Variation of leadership styles among Chinese CEOs. Organizational Dynamics, 33(1), 5-20. doi:10.1016/j.orgdyn.2003.11.002
Veblen, T. (1899). The theory of the leisure class. Boston: MACMILLAN.
Vickers , J. c., & Renand, F. (2003). The marketing of luxury goods: An exploratory study - three conceptual dimensions. The Marketing Review, 3(4), 459-478.
Vigneron, F., & Johnson, L. W. (1999). A Review and a Conceptual Framework of PrestigeSeeking Consumer Behavior. Academy of Marketing Science Review, 1(1),1-14.
Wiedmann, K. P., Hennigs, N., & Siebels, A. (2009). Value-Based Segmentation of Luxury Consumption Behavior. Psychology & Marketing, 26(7), 625-651. doi:10.1002/mar.20292
Willams, E. S., Konrad, T. R., E., W., Scheckler, Pathman, D. E., Linzer, M., Schwartz, M. (2001). Understanding physicians: Intentions to withdraw from practice: The role of job satisfaction, job stress, mental and physical health. Advances in Health Care Management, 2(1), 242-262. doi:https://doi.org/10.1016/S1474-8231(01)02029-8
Yagil, D. (2006). The Relationship of Abusive and Supportive Workplace Supervision to Employee Burnout and Upward Influence Tactics. Journal of Emotional Abuse, 6(1), 49-65. doi:10.1300/J135v06n01_03
Yann Truonga, Simmonsb, G., McCollc, R., & Kitchen, P. J. (2008). Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands. Journal of Strategic Marketing, 16(3), 189-203.