全球氣候變遷，造成農業糧食分配不均，並衍生出食安問題產生，逕行影響環保生態、食材營養學等問題，造成受到許多關注。因為跟人類健康、資源保育、地球生態密切相關。資訊和生物科技的創新所產生的漣漪效果，最後食物的安全性，及生態上環境維護，漸漸受到更多人的重視及投入。從工業時代的發起，人口迅速擴張，農業上發展為慣行農法，及最近受到各研究重視之有機農法，及自然農法。本研究主要從自然農法貫徹互利於養耕共生，從互利養耕方式進行分析農場經營行銷模式套討，對一家首創整合魚菜豬系統結合共生模式，從農場的推廣至餐飲業的結合，進行文化上食品安全及環保之整合。
研究結果顯示: 養耕共生/魚菜共生系統(Aquaponics)節省效率及效益均較於其他農法高。本研究之經營管理及策略角度上加上互利共生系統，以產業垂直管理成為餐飲轉型更可降低成本發展，對於生態結合食品、教育、安全、環保上均達到傳承效果，不但可以能省水、省能源。因此，可永續的生態系統用在都市內或市郊從事家庭式或社區式魚菜共生農場的食物生產。更因為在當地生產在當地消費而大大的減少食物加工、儲藏、運輸、分銷的碳足跡，這對於滅少排碳，減緩地球暖化亦是重要貢獻。從體驗行銷主題與行銷媒介中可以看出藉由一連串的行銷方式，讓更多人體會出在地化的養耕共生的意義。

Abstract
The violent change of climate leads to uneven distribution of food supply as well as numeric food safety related issues; thus, in time, arouse concerns towards environmental protection and ingredient nutriological controversies from the public. Increasing amount of talents were drowned together for the sake of improvement of food safety as well as eco protection, due to the fact that health, resources and eco issues were tightly linked with one another.
Ever since the start of the industrial age, the population grown in a exponential rate. To support the expansion of human population, conventional farming method was used; and later on, revolutionized methods, which caught the eyes of the researchers, was put into practice. For instance, the well-renounced organic farming method along with natural farming(no fertilizer farming) method.
The research mainly focusing on the implementation of the ideas of natural farming(no fertilizer farming) method to aquaponic farming system. One gets to take a inside look at the the business model of a certain first-of-its-kind farming establishment that integrated catering, high requirement for food safety and, last but not least, environmental-friendly strategy, with the help of “Aquaponic farming system”.
The results of the research illustrated that the “Aquaponic system”, in average, has higher efficiency as well as better energy saving capability compares to other types of farming systems. The managementand decision-making of the establishment combining aquaponic system would effectively lower the cost as well as the energy consumption; since all the production has now converted to vertical management method, namely farms to table without the costs in between.
No matter where the aquaponics system was used—city, suburb area or otherwise, such sustainable system is capable of allowing the region of on-site direct sales capacity. Therefore greatly minimized the carbon footprint of food processing, storage, deliveringand distribution. For those reasons, it contribute enormously towards carbon reductionand climate control.
After one grasp a series of marketing method thanks to current sales topic as well as its medium, more and more people would be interested and eager experience the benefit of the localized aquaponic system first hand.

Keyword: natural farming、no fertilizer farming、aquaponics、plantFactory 、mutualism

目錄

第一章 緒論
第一節 研究背景與動機 8
第二節 研究目的 9
第三節 研究內容 10
第二章 理論架構與文獻探討
第一節 養耕共生系統 11
第二節 自然農法市場轉型 14
第三節 經營模式介紹 15
第三章 研究方法
第一節 研究方法 16
第二節 研究流程與架構 20
第四章 養耕共生農場產業分析
第一節 產業垂直新創整合分析 22
第二節 分析價值模型及4P 22
第三節 消費者購買行為 25
第五章 個案介紹與研究
第ㄧ節 公司沿革及組織架構 27
第二節 商業模式探討 31
第三節 個案行銷經營分析 33
第六章 研究結論與建議
第一節 結論 38
第二節 個案建議 39
第三節 研究限制 39
第四節 未來研究方向建議 40
參考文獻
附錄參觀訪問照片及行程集冊
附錄個案深度訪談紀錄 48

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