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作者(中文):陳紹愷
作者(外文):Chen, Shao-Kai
論文名稱(中文):知覺價值如何影響台灣自造者使用開源平台之意願? 以涉入、網路外部性、知覺易用性為干擾變數
論文名稱(外文):Do Perceived Value Affect Taiwan Maker’s Intention to Use Open Source Platform? Involvement, Network Externality and Perceived Ease of Use as Moderator
指導教授(中文):丘宏昌
指導教授(外文):Chiu, Hung-Chang
口試委員(中文):謝英哲
謝依靜
口試委員(外文):Hsieh, Ying-Che
Hsieh, Yi-Ching
學位類別:碩士
校院名稱:國立清華大學
系所名稱:科技管理研究所
學號:104073501
出版年(民國):106
畢業學年度:105
語文別:英文
論文頁數:38
中文關鍵詞:知覺價值平台使用意願涉入網路外部性知覺易用性自造者開源平台
外文關鍵詞:Perceived ValueIntention to Use PlatformInvolvementNetwork ExternalitiesPerceived Ease of UseMaker MovementOpen Source Platform
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自造者的風潮不論在歐美或是中國都受到相當的重視,而近年來也吹進了台灣,除了對於產品創新以及傳統產業鏈的影響,教育也因此受到了改變,進一步強調STEM教育的重要性。除了自造者空間與嘉年華外,自造者們常使用的開源平台也在整個風潮中佔有一席之地,透過創用CC的形式得以讓每樣創作以及點子讓更多人看見,並經過不同人的巧手,打造出更豐富多元的物件,以滿足我們生活上的需求並解決困難。
有學者發現,人們使用科技或系統時有內在與外在的因素,例如進行網路購物時,使用網購平台也可以獲得功利型、任務型的價值,也就是找到想要的東 西;同時獲得享樂型價值,一趟滿意的購物之旅,因此本研究將探討知覺快樂價值與知覺功利價值與台灣自造者使用此類開源平台的意願,同時測試涉入、網及路外部性以及知覺易用性所帶來的干擾效果。研究發現涉入對於快樂價值與使用意願間有著負向干擾效果,而對於功利價值則無顯著干擾,外部性與知覺易用性則對於兩種價值與使用意願有著負向的干擾。
本研究的結果提供未來學者將涉入、外部性,以及易用性設為干擾變數時所需考量的要點,以及研究台灣自造者相關領域議題時的建議。同時建議平台經營者在提升平台所能帶來的功利價值時,仍須維持其娛樂性,讓使用者感到快樂,並持續發展與平台具有互補性的服務,例如有關數位製造工具與開源軟硬體之線上課程。
The maker movement have attracted much attention in the Europe, US and China, recently in Taiwan. Besides the impact of product innovation and disruption of supply chain, it also make us value more about our education in science, technology, engineering and mathematic (STEM). Along with maker faire and makerspace, the open source platform also plays an important role. Through Creative Common, makers are not only allowed to share their invention and idea, but also to modify others’ work, to generate objet more diverse. These creations can satisfy our need and solve our problems.
Some researchers find that people use technology and system driven by both intrinsic and extrinsic motivation. Further, one study shows that when people use e-commerce, the can have utilitarian and functional value, finding what they want and hedonic value, a happy shopping journey. The study examines the effect between perceived hedonic and utilitarian value and maker’s intention to use and discuss the moderator effect of involvement, network externalities and perceived ease of use at the same time. The presented result indicate that both perceived hedonic and utilitarian value have positive effect on maker’s intention to use open source platform, and involvement has negative moderator effect on relation of hedonic value, but not significant influence on utilitarian value. Both network externalities and perceived ease of use has slightly negative moderator effect.
The study examine the moderator effect of involvement, network externalities and perceived ease of use, and we also give researchers some advices about what to concern if they want to use involvement, network externalities and perceived ease of use as moderator. To attract more users, owner of such platform should keep develop and deliver the complementary service, like online course of digital manufacturing tools and open source software/hard ware.
1. Introduction - 1 -
2. Theoretical Issues - 5 -
2.1 Perceived Value - 5 -
2.1.1 Utilitarian Value - 8 -
2.1.2 Hedonic Value - 9 -
2.2 Intention to Use - 9 -
2.3 Involvement - 10 -
2.4 Network Externalities - 12 -
2.5 Perceived Ease of Use - 15 -
3. Methodology - 17 -
3.1 Research Framework - 17 -
3.2 Questionnaire Design and Measure - 17 -
3.3 Sample and Data Collection - 20 -
4. Data analysis - 22 -
4.1 Reliability and Validity - 22 -
4.2 Regression Analysis and Hypotheses Testing - 25 -
5. Conclusions - 27 -
5.1 Discussion and Implications - 27 -
5.2 Limitation and Future Directions - 30 -
References - 32 -
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