隨著產業的變遷，台灣鋼鐵產業由早期因建設需求而繁榮的光景不在，近年的快速萎縮，企業經營環境充滿風險，決定企業競爭力強弱的關鍵，將取決於創新的力道與是否能快速應變的能力。目前全球經濟放緩，工業生產疲弱，鋼鐵市場的主要風險，也因大陸經濟成長持續趨緩，鐵礦石原物料產能持續開出，又大量出口向外傾銷。造成全球鐵礦石、煉焦煤、廢鋼等煉鋼原料大幅下跌，對全球鋼鐵業造成嚴重負面的影響。
另一方面，台灣又缺乏重大公共投資計劃刺激。面對這種環境，企業唯有不斷的創新，創造價值，適時的調整經營策略與從事組織變革，建立出獲利的營運模式才能提升企業的競爭力與持續獲利的成長空間。如何在動盪的環境下，重塑企業的競爭優勢並站穩腳步，是企業存活相當重要的議題。因此，本研究選定-台灣鋼鐵產業，並以東和鋼鐵轉型成功為例，探討傳統鋼鐵產業如何透過創新、轉型與整合策略的過程來建立競爭優勢，即本文討論的目的。
本文主要探討企業的創新、傳統產業的轉型、以及市場推動下的企業轉型策略與企業轉型的整合發展。以鋼鐵產業的東和鋼鐵作為研究對象；
最後本研究將根據相關的文獻探討與個案分析從-企業創新、轉型以及市場驅動下的企業轉型策略和整合發展三個構面來探討東和鋼鐵的發展過程，研究其發展過程對企業的影響與啟示，並作為企業學習的標竿。

With the transformation of industry, the past glory of Taiwan steel market is no longer because of Taiwan shrinking construction market in past decade. Taiwan steel industry has faced a major challenge in the global competitive environment. The strength of company competitiveness depends on ability of innovation and environmental adaptability.
Due to global economic slowdown and weak industrial production, in the past decade global steel market relies on China extensive domestic market. Nowadays, the main risk of steel market is China economic growth slowdown and excessive construction capacity, it results global steel demand keep decreasing. For Taiwan, the falling steel prices was driven by the collapse in raw materials and lower output costs from China and weak domestic demand from Taiwan. Under current severe economic environment, it is important for company to survive by innovating continuously, adjusting business strategies and changing organizational structure to increase profitable growth and keep company’s competiveness. Therefore, in this thesis we take traditional company, “Tung Ho Steel Enterprise corporation” as an example to discuss how a company keep competitiveness and increase profitable growth by keeping innovation and business transformation and business integration with management strategy in variable business market. This is the main idea of this thesis.
The thesis will discuss development of Tung Ho Steel Enterprise Corporation from the points of innovation、transformation and integration according to reference and case analysis. Finally, the thesis will suggest how to successful transformation of Taiwan traditional industry.

摘要 i
Abstract ii
致謝詞 iii
目錄 iv
圖目錄 v
表目錄 vi
第一章　緒論 1
1.1. 研究背景 1
1.2. 研究動機與目的 2
1.3. 研究流程 3
第二章　文獻探討 4
2.1. 企業創新 4
2.2. 企業轉型 5
2.3. 市場推動之下的企業轉型策略與企業整合發展 8
第三章　研究方法 11
3.1. 個案研究方法 11
3.2. 個案選擇 11
3.3. 資料蒐集方法 12
第四章　個案研究 13
4.1. 產業背景與發展現況 13
4.2. 東和鋼鐵 15
第五章　結論 28
參考文獻 31
附錄 36

一、中文文獻
1. 2014全球鋼鐵現況與2015展望。
2. 潘文炎，(2014)。鋼鐵產業的價值鏈與競爭力，2014-08。
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4. 陳金在，(2003)。企業轉型與國際化之實證研究-以台灣鋼鐵產業為例，2003-06-25。
5. 林宣佑，(2014)。企業國際化管理:以日本自動化物流搬運設備大福公司為標竿研究，2014-06。
6. 林素貞，李正豐，張子見(1998)。鋼鐵業永續發展之相關課題與策略，能源季刊，28(3)，19。
7. 陳金在，(2003)。企業轉型與國際化之實證研究-以台灣鋼鐵產業為例，2003-06。
8. 林佩璇，(2000)。個案研究及其在教育研究上的應用-質的研究方法。高雄: 麗文。
9. 林寄雯，(1992)。日本中小企業事業團編譯，中小企業轉型策略 (上)。
10. 林玉惠，(2008)。製造業轉型為服務導向企業之研究: 以服務科學的觀點。 中興大學科技管理研究所學位論文，1-110。
11. 梁志傑，（2004)。台灣傳統印刷包裝產業轉型個案之研究-以彰化印刷事業有限公司為例，大葉大學事業經營研究所碩士論文。
12. 莊孟馨，(2010)。 臺灣土地銀行轉型經營策略之研究。 臺北大學企業管理學系學位論文，1-102。
13. 周佳欣，1997，台灣中小型企業策略性轉型之研究，東吳大學企業管理所碩士論文。
14. 陳明璋，1995。企業轉型的經營策略與作法，扭轉乾坤-台灣企業完突變局的成功實例，中華民國管理科學學會。
15. 吳萬益，1994。中美日在台企業組織文化、管理風格、組織結構及經營績效之關係研究。國家科學委員會專題研究報告。
16. 張元杰、陳明惠、蔡林彤飛、黃書韋，2014，市場推動型企業創業：以F紡織公司進入土木建築市場為例，產業管理論壇201403(16:1期)。

二、英文文獻
1. Adams, J. D. (1984). “ Transforming Work: A Collection of Organizational Transformation Readings”, Miles River Press.
2. Blumenthal and Haspeslagh (1994), ” Toward a Definition of Corporate Transformation,” Sloan Management Review, 35, 101-106.
3. Bibeault, D. B. (1988),” How Managers Turn Loser into Winners”, McGraw-Hill.
4. Bergham, L., Matthyssens, P., & Vandenbempt, K. (2006),” Building Competences for New Customer Value Creation: An Exploratory Study. Industrial Marketing Management, 35 (8), 961-973.
5. Chen, Y. C., Li, P. C., & Evans, K. R. (2012). “ Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving”. Industrial Marketing Management, 41(6), 1019-1034.
6. Drucker, P.F. (1985) “ The Practice of Innovation”, Innovation and Entrepreneurship Practice and Principles, Harper & Row, New York, 19-33.
7. David H. Gobeli & Warren B. Brown (1994),” Technological Innovation Strategies”, Engineering Management Journal, 6, 17-23
8. Donald G. Marquis (1982),” The Anatomy of Successful Innovations”, Readings in the Management of Innovation, Boston, 42-50.
9. David H. Gobeli & Daniel J. Brown (1987),” Analyzing Product Innovation”,
Research Management, 30, 25-31.
10. Emden, Z., Calantone, R. J., & Droge, C. (2006).” Collaborating for New Product Development: Selecting the Partner with Maximum Potential to Create Value. Journal of Product Innovation Management, 23(4), 330-341.
11. Fariborz Damanpour and William M. Evan (1984),” Organizational Innovation and Performance: The Problem of "Organizational Lag”, Administrative Science Quarterly,29, 392-409.
12. Harrison, J. S., Hitt, M. A., Hoskisson, R. E., & Ireland, & R. D. (2001).”Resource Complementarity in Business Combinations: Extending the Logic to Organizational Alliances. Journal of Management, 27(6), 679-690.
13. Hoskisson, R. E., & Busenitz, L. W. (2002). “Market Uncertainty and Learning Distance in Corporate Entrepreneurship Entry Mode Choice”. In M. A. Hitt, R. D. Ireland, & J. S. Caerteling (Eds.), Strategic Renewal: Creating a new mindset, (pp. 151-172). Oxford, UK: Blackwell.
14. Joyce Wycoff & Tim Richardson (1995), “ Transformation Thinking”, Berkley Publishing Group.
15. Knut Holt (1984),” Market Oriented Product Innovation: A Key to Survival in the Third Millennium” Kluwer Academic Publisher.
16. Kimberly, J. R. & Quinn (1984), “Managing Organizational Transition”, Homewood,Illinois: Jessey Base Inc.
17. Lavy and Merry（1988）”Organizational Transformation: Revitalizing. Organization for a Competitive World”, Jessey-bass Inc.
18. Menon, A., & Menon, A.(1997).” Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing, 61(1), 51-67.
19. Mogee, M.E. and W.H. Schacht (1980), “ Industrial Innovation: Major Issues System”, Issue Brief No.1 B80005.
20. Nair, A., & Boulton, W. R. (2008). “ Innovation-Oriented Operations Strategy Typology and Stage-Based Model”. International Journal of Operations & Production Management, 28(8), 748-771.
21. Priem, R. L., Li, S., & Carr, J. C. (2012). “ Insights and New Directions From Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research”. Journal of management, 38(1), 346-374.
22. Rodney McAdam (2000),” Knowledge Management as a Catalyst for Innovation within Organizations: a Qualitative Study”, Knowledge and Process Management,7, 233–241.
23. Schumpeter, J.A.(1934), Journal of Comparative Research in Anthropology and Sociology,3, 137.
24. Santos, F. M., & Eisenhardt, K. M. (2009).” Constructing Markets and Shaping Boundaries: Entrepreneurial Power in Nascent Field”. Academy of Management Journal, 52(4), 643-671.
25. Shaheen FA. (1994), “Organ Transplantation in the Kingdom of Saudi Arabia: New Strategies”, Saudi J Kidney Dis Transpl. 5, 3-5.
26. SA Zahra, HJ Sapienza, P Davidsson (2006), “ Entrepreneurship and Dynamic Capabilities: A review, Model and Research Agenda”, Journal of Management studies 43 (4), 917-955.
27. Teng, B. S. (2007). “Corporate Entrepreneurship Activities Through Strategic Alliances: A Resource Based Approach toward Competitive Advantage”. Journal of Management Studies, 44(1), 119-142.
28. Vanhaverbeke, W., Van de Vrande, V., & Chesbrough, H. (2008). “Understanding the Advantages of Open Innovation Practices in Corporate Venturing in Terms of Real Options”. Creativity and innovation management, 17(4), 251-258.
29. Venkatraman, N. (1994), " IT-Enabled Business Transformation: From Automation to Business Scope Redefinition." Sloan Management Review 35:73-87.
30. Yin, R. K. (2008). Case Study Research: Design and Methods ,5: SAGE Publications.
31. Ye, G., Priem, R. L., & Alshwer, A. A. (2012). “Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets can Leverage Consumer Utilities”. Organization Science, 23(1), 207-224.

三、Website
1. 王曉玟(2011年4月19日),天下雜誌, 東和鋼鐵 一步捨 一步得,取自
http://www.cw.com.tw/article/article.action?id=5010210
2. 辜騰玉(2014年11月24日）,IThome, 東鋼祭出臺灣第一支鋼鐵業廣告 靠IT因應海外鋼材低價競爭,取自http://www.ithome.com.tw/people/92298
3. 東和鋼鐵官網，取自
http://www.tunghosteel.com/about/intro
http://www.tunghosteel.com/home/m2
http://www.tunghosteel.com/factory/data/5#tabs
4. 鋼鐵產業轉運了嗎？八張圖告訴你https://money.udn.com/money/story/8853/1826617
5. ［新聞］東方不敗 競爭力世界級 專訪董座侯傑騰 2015-01-05/經濟日報／A4版／焦點
6. 公開資訊觀測站
http://mops.twse.com.tw/mops/web/t146sb05
7. MoneyDJ 理財網　財經知識庫
https://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?KeyID=2da994f5-c242-4488-8e4c-a72634137cb3